Life At Home
Where it all starts
“At home” isn’t just a place. It’s a feeling. Like being in the most comfortable space in the universe. So for us, understanding people’s life at home is the most natural place to start.
Every year, we visit homes all around the world to find out what people dream about. We then pair their needs with the abilities of our suppliers to create new solutions that, hopefully, will make everyday life a little better.
With what’s most important at heart
Children are the most important people in the world. That’s why we always have their perspective at heart, in all things we do. We want it to be easy to create a home that’s practical and playful, safe and imaginative – allowing for lots of together time (and for playing astronaut on one’s own).
Play stimulates creativity and makes us less stressed, and it’s an inherent, necessary part of growing up. The Play Report 2017 reveals five key motivators of why we play, as well as seven emerging play trends. In our research, we’ve found that play is unanimously seen to be a power for good, but we have also found that people around the world believe play is undervalued in modern day life.
By sharing data and insights from the research, we want to raise awareness and interest, spark debate and contribute to creating a more playful everyday life for the many people.
“Kids can change what they want to do in their room in a heartbeat, so we designed SLÄKT to be super modular and adaptable, as well as easy to move around if a bunch of friends come over.”
Nina Hughes, Children’s IKEA
The IKEA Life at Home Report 2017
Beating the battles
Our homes are steeped in meaning and personal identity. When we live with people with different needs, tastes and expectations, it’s no wonder we can find ourselves endlessly at battle. In fact, we have found five common battles that unite us all. This year, we connected with a group of people who live in unusual or creative locations – we call them Home Pioneers. They share a way of thinking that can inspire all of us to make the changes we need. One thing’s for sure: the more we talk about how we feel at home, the more we can all beat the battles.
3 life at home focus areas
Living with children
We understand that raising kids can sometimes feel like a juggling act. At IKEA, we love giving families a boost in any small way we can.
Small space
By 2030, 7 out of 10 will live in cities. As living space shrinks we’re raising our focus on smart, fun solutions that save both space and money.
Organising
Rising living standards means more things. By making storage functional, fun and affordable, we make it easier to enjoy a tidy home.