Living up to our home furnishing legacy
IKEA has always been driven by the goal “to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them,” write IKEA founder Ingvar Kamprad in his Testament of a Furniture Dealer. IKEA wants to enhance your everyday life.
IKEA wants to enhance your everyday life. At IKEA, we believe that what is good for our customers, is good for us as well. We do things a different way by breaking free from status and convention, with the aim of being completely straightforward and creating a better life for people. We want as many people as possible to be able to afford and enjoy our products and these are values we inculcate into every part of our work. When it comes to our offerings, we have a few key thoughts that underlie our business. These are range, profile, function and technical quality and low price with a meaning.
Each of these contributes to our culture and spirit. Range means that we want to encompass the entire home environment, be it indoors or outdoors, furniture or tools, utensils or soft furnishings. We want to give you all the essentials you need to live a better life without any clutter. Our profile means that we will always emphasize our basic range. Products that are typically IKEA, that are durable, long-lasting and easy to use. All our products must be functional and well-made thereby providing customers with long-lasting function and technical quality.
“...to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”
Ingvar Kamprad, IKEA Founder
We understand that people around the world have limited financial resources but this shouldn’t mean that they are excluded from having beautiful homes. We put all our efforts into ensuring that you get the best quality for the lowest price. The IKEA spirit combines all these elements and is also built on ideas of enthusiasm, renewal, cost-consciousness, readiness to take responsibility and desire to help out. We look after each other and aim to inspire each other every day. We believe that a job must never be done simply for money, loving your job and being enthusiastic about it makes you live and feel better. We believe every individual has something valuable to offer and we share humanistic values to create a better workplace and environment for those around us. IKEA values include togetherness, which is at the heart of IKEA culture.
Caring for people and planet where we want to be a force for positive change. Cost-consciousness so that as many people as possible can afford to have a beautiful and functional home. Simplicity reflects our way of being ourselves and being as simple, straightforward and down-to-earth as possible. We are constantly looking for a new and better ways forward by renewing and improving. We believe we are different with a meaning, we like to question that status quo and think in new, innovative ways. We believe in giving and taking responsibility and empowering people. We also see leadership as action and lead by example. When you put all these things together, you get a snapshot of what life is like at IKEA and how we work!