Vision and business idea
“To create a better everyday life for the many people”, this is the IKEA vision. Our business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”.
We work hard to achieve quality at affordable prices for our customers through optimising our entire value chain, by building long-term supplier relationships, investing in highly automated production and producing large volumes. Our vision also goes beyond home furnishing. We want to create a better everyday for all people impacted by our business.
Investing for the future
The key financial principle of the IKEA Group is to grow by using our available resources. In other words, we earn our money before we spend it, making it possible for us to make long-term investments for the future.
The IKEA vision is the foundation for our growth. We want to make sure that IKEA is accessible so that more people can create a better everyday life at home. We reinvest a majority of our profits in existing and new IKEA stores, as well as in product development, sustainable solutions and by continuously lowering prices to our customers.
Get that big picture
To reach many people, our products must be of good quality and affordable. We design with our customers needs in mind.
People & Planet
We are working towards having an overall positive impact on both people and the planet while we continue to grow.
When people grow, IKEA grows too
We are working towards having an overall positive impact on both people and the planet while we continue to grow. When people grow, IKEA grows too. Our co-workers are essential for our continued growth. We see every person as a talent with the possibility to develop.