Good cause campaigns

lets play. its vital for all of us.

Play is for everyone, every day – it helps us connect, create, recharge, escape and explore. That’s why, during our IKEA Let’s Play for Change campaign, we’ve made our stores more fun-filled places to be. Because we want to show you how play makes everyday life better.

Play is so vital that the UN Convention on the Rights of the Child declares that every child has a right to it. Yet millions of children across the world are denied this fundamental right to play and develop in a safe, secure environment. Through our Let’s Play for Change campaign, the IKEA Foundation has partnered with six leading organisations – Handicap International, Room to Read, Save the Children, Special Olympics, UNICEF and War Child – to help provide even the most vulnerable children with safe places where they can play, develop and simply enjoy being kids.
Read more about the IKEA Foundation and its partners


We know play

We know play
Our third IKEA Play Report is part of the world’s largest body of research on play, so you could say we’re play geeks. With this knowledge we created a mini guide to inspire play at home – and designed our Children’s IKEA range so it’s playful and smart.

See the Mini Play Guide

Dive into the full Play Report ’17

Our Soft toy drawing competition – creativity for good

Our Soft toy drawing competition – creativity for good
Our drawing competition is open for voting from Dec 5 - Dec 15, 2018. The drawing with maximum votes becomes the national winner. Vote for your favourite toy.
Know more


SAGOSKATT – it all goes to charity!

SAGOSKATT – it all goes to charity!
Designed by kids to help other kids, the funny, friendly SAGOSKATT soft toy family is back. The full purchase price of each toy will be donated to local charities in order to support every child’s right to play and develop.

Learn more about SAGOSKATT