IKEA’s latest festive collection HEMBJUDEN, a colorful blend for festivities. In store now.
- A limited-edition collection designed to bring alive the festive mood
- An artistic blend of heavenly traditional Moroccan patterns and attractive modern looks for any and every home
- Cushion covers, lanterns, serving plates, etc. are a must have to make you the perfect host
Mumbai/ Hyderabad, March 11, 2022: IKEA, a leading Swedish home furnishing company, today unveiled its latest collection, HEMBJUDEN. It is a collection designed to make your home feel warm and welcoming during the festive time.
The pattern, look and style of HEMBJUDEN is ideal for hosting various festive gatherings for friends or families. Due to its design and style, HEMBJUDEN products can easily blend with your existing décor items. The collection is a sure way to make your hosting and dining experience even more elaborative. There are two beautiful patterns that run through the collection, a colorful and vibrant Moroccan tile pattern and an intricate floral print in black and white. You can choose a pattern that you connect with and mix them up with your existing products. This way you can lighten up not just your table setting but almost every corner of your house.
On the occasion of the launch, Kavitha Rao, Country Commercial Manager, IKEA India said, “As festivities are around the corner, the many people, across different parts of the country are preparing to celebrate with their family and friends. We are delighted to launch the HEMBJUDEN collection that includes all products required to make your house festival ready. From decorative articles to dining pieces and furnishing items, HEMBJUDEN has everything for your needs.”
You can add a dash of color to your sofa with the striking cushion covers or brighten your table and living room in the evenings with tea light holders. New product from this collection such the flower-shaped serving plate, the lighting chain or the lantern, helps set the festive mood for you and your guests.
With prices starting as low as INR 499 the gorgeous collection is not only charming but also affordable for more of the many people. The collection is an outcome of a remarkable collaboration between Jennifer Idrizi, a UK designer who also designed other celebration collections such as DOFTRIK and HEMMAFEST, and Andreas Fredriksson, in-house designer at IKEA of Sweden.
HEMBJUDEN would be available across IKEA stores, IKEA’s online website, and IKEA’s mobile app starting March 2022.
ABOUT INGKA GROUP AND IKEA INDIA
Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments, and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 378 IKEA stores in 30 countries. These IKEA stores had 706 million visits during FY20 and 3.6 billion visits to www.IKEA.com.
At the end of FY20, Ingka Group had 58 smaller formats such as IKEA planning studios and IKEA shops, 45 Ingka Centres meeting places in 15 countries, 29 Distribution Centres in 18 countries and 54 Customer Distribution Centres in 16 countries. Ingka Group operates business under the IKEA vision - to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford it.
About IKEA INDIA
IKEA India, part of Ingka Group opened its first retail store in Hyderabad in August 2018. The Navi Mumbai store opened in December 2020 and two city centre stores will open in Mumbai during 2021-22. IKEA has online presence today in Mumbai, Bengaluru, Hyderabad, Pune, Ahmedabad, Surat, and Vadodara. The 3rd big format IKEA store will open in Nagasandra during FY22. In parallel, we are also exploring other potential cities that we can enter with an omnichannel approach.
IKEA has been sourcing from India for 35+ years with close to 50 suppliers. It is working with over 45,000 direct employees and 400,000 people in the extended supply chain in India to produce for IKEA stores worldwide. IKEA also works with Indian social entrepreneurs, engaging 1500+ women artisans to produce unique limited-edition products for its global store
For further information, please contact
Annapurni Hariharan – [email protected]
Aparupa Sur- [email protected]