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IKEA India partners with Tata STRIVE

IKEA India partners with Tata STRIVE to build employability and entrepreneurship among Mumbai’s youth

The pilot project aims to create employability and entrepreneurship opportunities for over 160 youths to become assemblers and installers in the next year.

Mumbai August 12, 2021:

IKEA India (part of Ingka Group), the world’s leading Swedish home furnishings retailer, today announced its partnership with Tata Community Initiatives Trust (TCIT) - Tata STRIVE.

The partnership aims to develop 'workplace-ready young professionals through knowledge acquisition, skill development and behaviour development through short-term courses. These courses will be focused on the job roles of interior design support and assembly of furniture. In this pilot project, youths from Mumbai will be trained at the state-of-the-art infrastructure skill development centre located at Airoli (Navi Mumbai).

With the home furnishing market set for growth, demand for interior design support functions such as assemblers, installers and site supervisors will increase. IKEA India and TCIT- Tata STRIVE will bring together their respective expertise to train and develop assemblers and kitchen and wardrobe installers through a course duration that spans 7 weeks. The state-of-the-art infrastructure skill development centre will help to impart practical knowledge & hands-on experience to the students. The program also offers accreditation of course by respective sector skill council ensuring national recognition to all the trainees.

Preet Dhupar, CFO and Sustainability Lead, IKEA India said, “IKEA is proud of our partnership with Tata STRIVE. Through this partnership, we will be skilling more youth in the society with quality training co-created by IKEA and Tata STRIVE in order for them to get more livelihood and employment opportunities in the industry. For IKEA India, this is another step in our journey to make good design and sustainable home furnishings affordable and accessible to many more people. As part of our people and planet positive agenda, being fair and inclusive is one of our key pillars towards our vision of creating a better and brighter everyday life. IKEA will continue to engage with local communities and create a positive impact on our business. That’s part of our responsibility.”

Speaking on the partnership, Anita Rajan, CEO, Tata STRIVE and VP, Tata Community Initiatives Trust had this to say, "The growth of the housing sector reflects the changing living standards of Indians. There is a growing demand for modern, stylish home décor and home furnishing. IKEA is a global brand that brings both style and functionality into home décor. Tata STRIVE is delighted to partner with IKEA, to co-create a skilling programme to create quality professionals to take up emerging jobs in the value chain of modular furniture. The programme builds on the established strengths of Tata STRIVE of standardized content, efficient processes, technology innovations and industry exposure.”

Parineeta Cecil Lakra, Country People & Culture Manager, IKEA India said, “Equality, Diversity and Inclusion is the foundation on which IKEA is built. With this partnership, we are getting ready for the future growth of the home furnishings sector by skill-building men and women who will play a vital role in creating a great customer experience. We are proud that through this program, we can contribute to skill development initiatives in India. Young Women and Men will have the opportunity to join the home furnishing & retail workforce including some of them who might like to join IKEA or even become entrepreneurs running their own businesses.

”In consultation with industry experts, the two entry-level courses in furniture manufacturing and designing space has been identified and received quality inputs. The initiative plans to onboard trainers with relevant industry experience coupled with comprehensive 10-day training and technology orientation sessions to smoothen the process. Representatives from the home furnishing industry will be invited for guest lectures to give industry insights and motivational talks to the trainees followed by industry visits and placement support. Also, post successfully completing the module, the progress of these students will be followed for a period of 12 months.

The horizon of the program would be expanded to different locations basis the success of this pilot Tata STRIVE and IKEA will collaborate in strengthening the skilling ecosystem by creating content, capacity building of the facilitators, assessment, and certification.


About TCIT/ Tata STRIVE:

Tata Community Initiatives Trust (TCIT) is a charitable Trust. Tata STRIVE, a programme executed by TCIT, addresses the pressing need of skilling India's people for employment, entrepreneurship, and community enterprise. Tata STRIVE, operating under the aegis of Tata Trusts, aims to skill young people and enable livelihood linkages for people in the age group 18-35 years – with a special focus on disadvantaged communities and women. Tata STRIVE also works towards raising the standards and strengthening the Skill Development ecosystem through knowledge and asset sharing with partners and offering a variety of faculty development programmes.

Tata STRIVE Brand Socials:
Website | Facebook | Twitter | Instagram | LinkedIn | YouTube

About INGKA Group

Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments, and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 378 IKEA stores in 30 countries. These IKEA stores had 706 million visits during FY20 and 3.6 billion visits to www.IKEA.com. At the end of FY20, Ingka Group had 58 smaller formats such as IKEA planning studios and IKEA shops, 45 Ingka Centres meeting places in 15 countries, 29 Distribution Centres in 18 countries and 54 Customer Distribution Centres in 16 countries. Ingka Group operates the business under the IKEA vision - to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford it.

About IKEA India

IKEA India, part of Ingka Group opened its first retail store in Hyderabad in August 2018. The Navi Mumbai store opened in December 2020 and two city-centre stores will open in Mumbai during 2021. IKEA has an online presence today in Mumbai, Hyderabad, Pune, Bengaluru, Ahmedabad, Surat, and Vadodara. The ambition is to enter prioritized markets in India with an omnichannel approach with beautiful, affordable, good quality and sustainable home furnishings products. IKEA has been sourcing from India for 35+ years with close to 50 suppliers, 45,000 direct employees and 400,000 people in the extended supply chain in India producing for IKEA stores worldwide. IKEA also works with Indian social entrepreneurs, engaging 2000+ women artisans to produce unique limited-edition products for its global stores.

Press contacts:

For further information, please contact:
IKEA:
Annapurni Hariharan
annapurni.hariharan@ingka.ikea.com ; +91 8080986655

Tata STRIVE:
Mr Ameya Vanjari, Head - Operations, Partnerships & Technology, Tata STRIVE
avanjari@tata.com