Privacy Policy for IKEA Family Loyalty Club

We are IKEA Česká republika, s.r.o. (hereinafter as “Data controller” or  “We”).
Basic information about our company:

ID: 27081052 Company headquarters:
Skandinávská 131/1, Třebonice, 155 00 Prague 5 – Zličín, Czech Republic
Registered in the Commercial Register maintained by the Municipal Court in Prague, section C, insert 94828

For the purposes of processing the data described in this Privacy Policy, we act as a personal data controller within the meaning of Article 4 (7) of the General Data Protection Regulation (hereinafter referred to as the “GDPR”).This means that we determine the purposes and means of processing your personal data for the purpose of providing the IKEA Family Account and related services.

If you have any questions about this Privacy Policy or your rights under it, please contact us by email: [email protected] or post at the address Ochrana osobních údajů (GDPR), IKEA Česká republika, s.r.o., Skandinávská 15a, 155 00 Praha 5.

We offer IKEA Family members a wide range of services and benefits. We use the personal data you provide to tailor our content and service offerings, improve your personal experience, and deliver marketing communications (including advertisements and offers) so that we can offer you the best possible experience based on your expectations and needs.

For more information about the services and benefits for IKEA Family members, please see the IKEA Family Loyalty Club Membership Terms and Conditions (hereinafter referred to as the “IKEA Family Terms and Conditions”).

Collecting and processing your data also enables us to provide you with support where you need it, manage your requests for information and services, and, if necessary, resolve any complaints about our products or services.

We will also analyse your data for information security, content moderation, and statistical purposes, and we will share it with other companies within the Ingka Group in case we share various procedures and business processes with these companies.

We will only process your personal data to the extent necessary and for the purpose of fulfilling our contractual obligations to you, based on your consent, to comply with our legal obligations, or because it is in our legitimate interest.

As soon as you create and start using your IKEA Family account, we will start collecting and processing your personal data. We can collect the following types of personal data:·      

• Information you provide to us directly:

Your name, your home address, your email address, your telephone number and any other data you decide to share with us while creating or using IKEA Family Account, ordering services, signing up to receive our communications or participating in IKEA Family events or promotions.

• Information we collect automatically:

When you interact with your IKEA Family Account, we may automatically collect certain information, such as your IP address, browser, operating system, and the store from which you logged into your IKEA Family Account.

We describe the ways in which we may use your personal data in connection with your IKEA Family Account, for what purposes, and on what legal basis. The legal basis for processing most of your personal data is the performance of our contract with you (for more information, see the IKEA Family Terms and Conditions), but in some cases we also rely on your consent or our legitimate interest in processing your personal data.

If your data is processed based on consent, you can withdraw your consent at any time without any consequences for you as a data subject. You can withdraw your consent for the above purposes by sending an email to [email protected] or by post to Ochrana osobních údajů (GDPR), IKEA Česká republika, s.r.o., Skandinávská 15a, 155 00 Praha 5. In the event of withdrawal of consent, the lawfulness of the processing of your personal data prior to the withdrawal of consent shall not be affected.

You may object to the processing of your personal data or request that we do not process your data; however, in some cases, this may prevent us from providing you with access to your IKEA Family Account or related benefits and services and fulfilling our contractual obligations (for more information, see the IKEA Family Terms and Conditions).

To create and manage your IKEA Family Account

We process your data for the purpose of setting up and managing access to your IKEA Family Account. This includes confirming that you meet the age requirements set out in the IKEA Family Terms and Conditions, identifying you when you shop and interact online and in stores, and providing support in managing your IKEA Family Account. 

Processed data

• Your name
• Your surname
• Your gender (optional)
• Your email address
• Your date of birth
• Your telephone number (optional)
• Your password
• Your IKEA Family card number

Legal basis

We need to process your personal data to fulfil our contract with you and to set up your IKEA Family account and provide you with support, benefits, and services throughout your IKEA Family membership. Optional personal data is processed with your consent, and you can choose not to provide this data if you do not wish to.

To provide services according to your location

We use the information you provide about your location to determine the nearest IKEA store to identify your preferred retail market, which serves as your primary location for using IKEA Family services. We also use this information to display your IKEA Family account in the language you select.

Processed data

• Your preferred store
•  Your country of originLegal basisWe have a legitimate interest in providing you with our website in the correct language and with up-to-date information about our stores.

To provide services based on your actual location

We use the information you provide about your current location to determine the nearest IKEA contact points and stores and to provide you with up-to-date information about them.

Processed data

• Location data

Legal basis

The legal basis for processing location data is your consent given through the settings of the IKEA app or website. If you do not wish to provide this data, you do not have to.

To process payments and refunds if you shop as an IKEA Family member

• We process your data to facilitate the payment process within our services, including:·       Purchases made at IKEA stores and restaurants
• Purchases made using an IKEA gift card
• Invoices issued in your name or invoices on which you are listed
• Processing returns of goods purchased through your IKEA Family Account
• Storing and issuing receipts as proof of purchase

Processed data

• Biling and shipping address
• Order number and customer identification
• Payment card details, including your credit or debit card number
• Device identification details

Legal basis

We process personal data in order to fulfil our contract with you.

To deliver purchases and provide services that you use as an IKEA Family member

When you place an order as an identified IKEA Family member, we process your data so that we can arrange delivery and enable authorized persons to pick up the order.

Processed data

• Address
• Order number and customer identification
• Order history and purchasing activity
• Purchases you make online after logging into your IKEA Family Account

Legal basis

We process personal data in order to fulfil our contract with you.

To provide customer support services

We process data from chat conversations you have on the IKEA website, as well as from phone calls, emails, and direct messages on Messenger and Instagram, so that we can provide you with customer support services in case of questions and IKEA Family Account management. We also use this data to handle complaints and improve the systems and services we offer by gathering information about system performance and activity.

Processed data

• Customer ID number, name, and contact details
• Address
• Data from chat conversations and chat history, email, phone calls and direct messages on Messenger or Instagram
• Type of service request
• Order number and customer identification
• Order history and purchasing activity
• Purchases you make online after logging into your IKEA Family Account
• History of interactions with the customer support services
• History of complaints and returns

Legal basis

Depending on the matter at hand, the legal basis for processing your personal data is the performance of our contract with you or our legitimate interest in providing you with customer support services to enable you to have a seamless experience and resolve any issues you encounter when communicating with us.

To offer personalized services on our website and in the app to IKEA Family members

We personalize your shopping experience by analysing user activity data to gain insight into our customers. If you give us your consent, we will provide you with customized content, recommend products, send targeted offers, and personalized marketing messages. We may also group customers into segments based on common characteristics (e.g., purchase history, product preferences) and create similar groups of users on social media platforms for advertising purposes (using hashed email addresses).

If you decide to share information about your household and your interests with us, we will use it to better recommend products to you.

Processed data

• Browsing history
• Shopping preferences
• Wish lists
• Information about your household (optional)
• Number of children (optional)
• Interest categories (optional)
• Hashed email address

Legal basis

We will tailor your use of the website if you have given us your consent to use cookies on our website or if you have given your consent in your IKEA Family Account to use your wish lists, interest categories, and household information. You can manage your cookies at any time and update your preferences at any time.

We create groups of similar users so that we can show you ads based on your consent and contact you through direct marketing. We obtain this consent when you create an IKEA Family Account, and you can withdraw it at any time. We analyse user activity data based on legitimate interest.

To provide interior planning and consulting services to IKEA Family members

When you book a planning or consulting service through your IKEA Family membership, we use your data for the following purposes:

• Planning consultations and planning services with customers
• Providing consulting and planning services, e.g., kitchen planning, and saving the results to your IKEA Family Account
• Processing and fulfilling orders resulting from consulting and planning services

Processed data

• Data form the IKEA Family Account
• Household data

Legal basis

We have a legitimate interest in using your data to provide planning and consulting services for households that are tailored to your needs. If, based on the consultation, you decide to proceed with modifications to your household or order products from us, we will process your data for the purpose of fulfilling our contract with you.

To send messages via direct marketing to IKEA Family members

We send you direct marketing messages about our offers, promotions, and events if you have actively consented to receiving commercial communications from IKEA. Processing may include analysing your transaction data and purchase information (profiling) for personalized direct marketing purposes.

Processed data

• E-mail address
• Order history and purchasing activity
• Phone number (optional)

Legal basis

We will only process your data with your consent. We obtain this consent when you create an Account, and you can revoke it at any time. We analyse your transaction data and purchase information (profiling) for the purpose of personalized direct marketing based on our legitimate interest.

To provide loyalty offers and benefits to IKEA Family members

We process your user interactions and purchase data so that we can provide you with offers and benefits as part of IKEA Family. User interactions include:

• Benefits and services you have used
• Surveys and competitions
• Participation in IKEA Family events
• Interaction with marketing

For more information about IKEA Family loyalty offers and benefits, see the IKEA Family Terms and Conditions.

Processed data (except for user interactions)

• IKEA Family card number
• Transaction data
• Order number and customer identification
• Order history and purchasing activity
• Interaction on the website and application

Legal basis

We process personal data in order to fulfil our contract with you regarding the provision of loyalty offers and benefits under the IKEA Family Terms and Conditions. When we invite you to participate in a survey, we have a legitimate interest in improving our products and services. Your consent is the legal basis if you decide to participate in an IKEA Family event or enter a competition. If necessary, we will also process your data based on the terms and conditions of the event or competition.

To display product reviews

We collect feedback on products in the form of written reviews, overall ratings, and sub-ratings. This provides IKEA Family members with a platform to express their personal opinions on any IKEA products they have purchased. When you leave a rating and review for a product, we use this information to:

• Promote products on IKEA's digital channels, supporting more customer-focused decision-making by informing other customers in a public manner
• Improve IKEA products by promoting earlier detection of potential problems

Processed data

• Content of your review
• First name
• Country of origin

Legal basis

We have a legitimate interest in publishing and understanding your ratings and reviews of our products and services. This allows us to continuously improve and meet your needs.

To monitor performance and improve our services

We use data about your interactions to analyse trends and identify how we can improve our performance internally. We analyse IKEA Family Account activity data (profiling) at an aggregated level or use pseudonymized data to track performance and continuously improve.

Processed data

• Order history and purchasing activity
• IKEA Family Account details
• Interaction on the website and in applications
• Browsing history
• Shopping preferences
• Wish lists

Legal basis

We have a legitimate interest in analysing this information to improve your customer experience. Your consent to the use of cookies is used for browsing history so that we can better perform this analysis. We use your preferences and wish lists if they are specified in your IKEA Family account. You can manage your cookies and update your preferences at any time.

To fulfil our legal obligations

We process data for the purpose of detecting and preventing fraud, as well as for auditing and security purposes.

Processed data

• Full IP address (metadata)

Legal basis

We must process personal data in order to comply with our legal obligations.

Cookies and tracking  technologies

We use technologies such as cookies to ensure the basic functionality of our websites and apps. These include cookies that allow you to log in to your IKEA Family Account and cookies that remember the items you have placed in your shopping cart.

We also use technologies similar to cookies, such as pixels, for analytical and performance purposes. If you have given your consent, we may use the information collected to optimize your browsing experience.

For more information, please see our cookie policy.  www.ikea.com/cz/cs/customer-service/cookie-policy/.

Processed data

• Browsing history
• Full IP address (metadata)
• Device information (device type, operating system, browser type and version)
• Interaction with our online tools and services (such as shopping cart, order placement phase, planning tools)
• Interaction with our marketing messages
• Similar information from third-party websites and applications

Legal basis

We have a legitimate interest in ensuring that our website functions properly, and functional cookies will therefore always be active. The use of other cookies for analytical and personalization purposes is based on the consent you give us in the cookie banner on our website. You can withdraw your consent to cookies at any time. 

We store your personal data for as long as necessary to provide services, for business and operational reasons, or based on legal obligations. The length of time we store your personal data depends on the purpose for which it was collected and may therefore vary in individual cases. Once we no longer need your personal data for the intended purpose(s), it will be deleted or anonymized so that you can no longer be identified. Exceptions to this are cases where we are required to retain personal data for a longer period based on applicable laws.

We may also use third-party services (hereinafter referred to as "service providers") to process your personal data on our behalf and in accordance with the instructions we provide to them, strictly complying with applicable laws and this Privacy Policy. We work with several service providers who help us process orders for products and services, in particular for the following activities:

• Payment processing
• Services related to gift cards and IKEA Family Accounts
• Customer support centre for questions about stores and products or problems with products and services purchased from us

If necessary, the following categories of third parties may have access to your data:

• Third parties that help us segment our customers and understand their needs
• Companies that provide us with advertising and marketing services

The service providers used by IKEA will not transfer your data to other entities without IKEA's consent and without a legal basis for such transfer. IKEA undertakes to enter into contracts only with entities that offer sufficient guarantees regarding the adoption of technical and organizational measures to ensure the protection of your rights. All service providers will be bound by a written contract that, among other things, regulates the subject matter and duration of the processing, its nature and purpose, the categories of data subjects, and the rights and obligations of the parties.

IKEA may also transfer or disclose your personal data to third parties if this is necessary for the purposes of (i) fulfilling a contract concluded between us, (ii) complying with legal obligations imposed by state, administrative, or judicial authorities, and (iii) responding to requests from these authorities.IKEA may periodically check whether third parties are fulfilling their obligations and complying with personal data protection measures.

We may transfer personal data abroad to companies within the Ingka Group (if these companies share various procedures and business processes with us) or to our service providers. This may require the processing of personal data in the EEA or another third country. In such cases, the transfer of your personal data is carried out on the basis of standard contractual clauses approved by the European Commission. We will take steps to ensure that your personal data transferred outside the European Union is protected at the same level as in the European Union, and where necessary, we will use other valid tools for the transfer of personal data or take advantage of exceptions in accordance with applicable data protection laws to protect and secure your personal data.

If you would like further information about the transfer of personal data abroad and the measures we have put in place to ensure the protection of your personal data, please contact us at [email protected] or by post at the address Ochrana osobních údajů (GDPR), IKEA Česká republika, s.r.o., Skandinávská 15a, 155 00 Praha 5.

Under data protection laws, including the GDPR, you have several rights in relation to the personal data we process. You can exercise these rights at any time by contacting us using the details provided in section 1.

You have the following rights unless we inform you otherwise or provide justification to the contrary.

The right to access: You have the right to obtain confirmation from us as to whether personal data concerning you are being processed or not. And if so, you have the right to access your personal data.

The right to correct: You have the right to ask us to correct inaccurate personal data and the right to have incomplete personal data completed.

The right to delete (“the right to be forgotten”): You have the right to ask us to delete certain data that is no longer necessary for the purpose for which it was collected.

The right to restrict processing: You have the right to ask us to temporarily or permanently restrict/stop certain types of processing of your data.

The right to object: You have the right to object at any time to the processing of your data that we carry out on the basis of a legitimate interest, including processing for direct marketing purposes.

The right to the portability of data: You have the right to obtain your data in a structured, commonly used, and machine-readable format, and the right to transfer this data to another controller.

The right not to be subject to automated decision-making: You have the right not to be subject to any decision based solely on automated processing, including profiling, which has legal effects on you or similarly significantly affects you.

The right to file a complaint: You have the right to lodge a complaint about the processing of your personal data with your local data protection authority. However, before you do so, we would appreciate it if you would contact us so that we can resolve your issue.

Your local data protection authority is the Office for Personal Data Protection. For more information about this authority, please visit its website at https://uoou.gov.cz/. Filing a complaint with the Office for Personal Data Protection will not affect any other legal rights or remedies that may be available to you.

We may ask you for specific information to help us confirm your identity and ensure your right to access your data (or to exercise any of your other rights). The aim is to ensure that your personal data is not disclosed to any person who is not entitled to receive it. We may also contact you to ask for further information regarding your request in order to speed up our response.

We strive to respond to all legitimate requests within one calendar month. In some cases, it may take longer if your request is particularly complex or if you have submitted multiple requests. In such cases, we will notify you of this fact and keep you informed.

If you wish to speak with us regarding any of your rights, please contact us at [email protected] or by post at the address Ochrana osobních údajů (GDPR), IKEA Česká republika, s.r.o., Skandinávská 15a, 155 00 Praha 5.

As privacy regulations change and we develop our processes and services, we may make changes to this Privacy Policy. All future changes to our Privacy Policy will be updated online and will be accessible via our website (www.ikea.cz), and the last update date will always be indicated therein. If we make significant changes to the Privacy Policy, we may also notify you by email.

We recommend you to regularly check this website to check whether there have been any changes in this Privacy Policy. Your continued use of your IKEA Family Account and our services after any changes or modifications to this Privacy Policy have been made will constitute your acceptance of the revised terms.