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Cookie Policy

1. What are cookies? 

Cookies are small text files stored on your device when you visit a website. On each subsequent visit, they are sent back to our server or to the server of the third party that set the cookie. Cookies and similar technologies (tracking pixels, local storage, JavaScript) allow us to:

  • Ensure the basic functionality of our website (such as the shopping cart). 
  • Better understand how our site is used. 
  • Customize content and offers to your preferences. 
  • Display relevant advertising to you. 

2. Who is the data controller? 

The controller of personal data processed through cookies on this website is:

IKEA Česká republika, s.r.o. 
Company ID 27081052 
Skandinávská 131/1, Praha 5, 155 00
email: data.privacy.cz@ikea.com 
More detailed information about the processing of personal data, including your rights, can be found in our Privacy Policy. 

3. What types of cookies do we use? 

We use the following categories of cookies on our website: 

3.1 Strictly Necessary Cookies 

These cookies are essential for the proper functioning of our website and cannot be switched off. They are set solely in response to your actions (logging in, privacy settings, completing a purchase). The legal basis is performance of a contract / legitimate interest.

3.2 Functional (Preference) Cookies 

These cookies allow us to remember your choices - login details, language, or cart contents. They are processed only on the basis of your consent, which can be withdrawn at any time.

3.3 Analytical (Statistical) Cookies 

These cookies help us understand how visitors use our site (number of visitors, traffic sources, most visited pages). Data is collected in aggregated form where possible. We use tools such as Google Analytics. Processed only on the basis of your consent.

3.4 Marketing (Advertising) Cookies 

These cookies are used to track visits across websites and to display advertisements tailored to your interests - on our site as well as across external media and advertising networks. They may also be set by our advertising partners.

By consenting to marketing cookies and similar technologies, you agree that we may share your personal data with third-party advertising platforms. This may include, but is not limited to, online identifiers (such as cookies, click identifiers including gclid and fbclid), device information, and first-party identifiers such as hashed email address, phone number, or name provided to us. This data is used for personalised advertising, creation of similar audience groups (lookalike audiences), campaign measurement, and remarketing. Where this involves data transfer outside the EU/EEA (e.g. to the USA), such transfer is based on the EU-US Data Privacy Framework in accordance with GDPR Article 45. For a full list of partners, see Section 7. 

Consent can be withdrawn at any time.

4. Legal Basis for Using Cookies 

  • Strictly Necessary Cookies – performance of a contract / legitimate interest (operation of the website).
  • Functional, Analytical, and Marketing Cookies – consent granted via the cookie banner. Consent can be changed or withdrawn at any time.

5. How Can You Manage Cookies? 

5.1 Cookie Settings on Our Website 

On your first visit, a cookie banner will appear where you can accept all cookies, reject non-essential ones, or configure individual categories. Settings can be changed at any time via the "Cookie Settings Cookie Settings on Our Website " link in the footer of our website.

5.2 Cookie Settings in Your Browser 

Cookies can also be managed directly in your browser settings (e.g. Chrome, Firefox, Safari, Edge). Please note that blocking all cookies may affect the functionality of our website (shopping cart, login, personalised features).

6. Cookie Retention Period 

Cookies are stored either for the duration of a session (session cookies - deleted when you close your browser) or for a fixed period (persistent cookies). Exact retention periods are available in the detailed overview within the cookie settings on our website. 

7. Data Transfer to Third Parties 

Our website uses third-party analytical and marketing tools. Overview of partners and their policies:

Google (Google Privacy Policy)

  • DoubleClick (DV360): used to display advertising in external online media.  
  • Google Ads: used to display advertising in the search and display network.
  • Google Analytics: used for traffic analysis and performance evaluation. 

Meta (Meta Privacy Policy)

  • Facebook: used to display personalised advertising on this social network. 
  • Instagram: used to display personalised advertising on this social network.

Seznam (Seznam Privacy Policy)

  • Used to display personalised advertising in the Sklik ad network.

AdForm (AdForm Privacy Policy)

  • Used to measure the effectiveness and execution of online marketing campaigns. 

Exponea (Exponea Privacy Policy)

  • Used to evaluate customer behaviour and automate marketing campaigns.

8. Your Rights 

In connection with the use of cookies and the processing of personal data, you have the following rights (under GDPR): 

  • The right to access your personal data. 
  • The right to rectification of inaccurate or incomplete data.
  • The right to erasure ("the right to be forgotten"). 
  • The right to restriction of processing. 
  • The right to data portability. 
  • The right to object to processing.   
  • The right to lodge a complaint with a supervisory authority (in the Czech Republic, the Office for Personal Data Protection). 

Contact details and the procedure for exercising your rights can be found in our Privacy Policy

9. Updates to This Document 

We may update this Cookie Policy from time to time, for example, if there is a change in the technologies we use or in legal requirements. In such a case, we will publish the updated version on this page and state the effective date. 

Last updated: 16. 04. 2026