What is IKEA's business idea?
Our vision is to create a better everyday life for the many people and our mission statement is to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
At IKEA, we always ask ourselves: Is there a better way? That is what makes us unique and helps us in our mission to create a better life for the many people.
We work hard in order to optimise our entire value-chain so that we can offer our customers affordable high-quality products. We build long-term relationships with suppliers, invest in automated manufacturing processes, and produce large volumes. Additionally, our vision extends beyond home furnishings. We want to create a better everyday life for everyone affected by our company.
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