But what is it about the oceans that fascinates and engages children worldwide – even children that live hundreds of kilometres from the coast? “The deep seas and their inhabitants have always been part of myths and stories that we tell each other,” says Barbie. “It’s a world of its own under the surface, something mysterious and exciting that brings the imagination to life.”
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BLÅVINGAD Backpack, blue/green, 13 l
Previous price 165DH
95DH
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Price valid Aug 17 - Aug 31 or while supply lasts
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BLÅVINGAD
805.340.70This lightweight backpack is perfect to pack for a trip to the beach or the forest. Made of recycled polyester and with several pockets for big and small things on both the outside and inside.
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BLÅVINGAD Backpack, blue/green, 13 l
Want to dive deep into a world of wonders? Enter the coordinates and discover everything exciting going on below the surface of the water.
Keep nature clean. In the large mesh pocket on the outside, you can put your own rubbish and other litter you find and carry it home.
The inside of the backpack has a mesh pocket with a zipper where you can store small things like keys and a mobile phone.
The backpack stays firmly in place since the shoulder straps are easy to adjust.
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Story
Dive down into a world of wonders
Surfing dolphins, curious turtles and playful octopuses. The big deep sea is an enchanted world that triggers the imagination. It inspired us to create the BLÅVINGAD collection. Working with the project, we also realized that many children are worried about the oceans and their inhabitants.
“Children are engaged and well-informed about the pollution of the world’s oceans and how it affects the animals that live there. They want to do something about it and encourage us, adults, to do the same,” says child psychologist Dr Barbie Clarke. She regularly participates in the work with our Kid’s Advisory Panel, where we interview children in different countries about their opinions on various topics.
Mysteries below the surface
Discover the world
Stories, games and movies about life in the deep sea give children access to a world that is different from their own everyday life. “When children are between 3 and 6 years old, they fantasize the most, and when they get a bit older, they want to learn facts and understand how the oceans work,” says Barbie. She adds that when children are absorbed by something, it’s more than a game; they forget their worries, explore the world and broaden their horizons – just like a giant blue whale that floats off to explore the sea.