Cookie policy

What are cookies?

Cookies are little text files which are stored on the browser or hard drive of your computer or mobile device when you visit a webpage or application. Cookies work to make your experience browsing our site as smooth as possible and they remember your preferences so you don’t have to insert your details again and again.

There are different types of cookies. Some cookies come directly from our website and others come from third parties which place cookies on our site.

Cookies can be stored for varying lengths of time on your browser or device. Session cookies are deleted from your computer or device when you close your web-browser. Persistent cookies will remain stored on your computer or device until deleted or until they reach their expiry date.

We are 4 varieties of cookies which operate on our website:

1. The essentials

Some cookies are essential for you to be able to experience the full functionality of our site. For example, these cookies allow you to log-in to your IKEA account and add products to your basket and checkout securely. Without these cookies, some parts of our site just won’t work as they should.

2. The customisers

These cookies (also called functional cookies) allow our site to remember your preferences, helping you to customise your experience on our site. That way we can remember you when you return to our site, direct you to the homepage of your local IKEA store, and provide you with live chat support while you are browsing for home furnishing inspiration.

3. The performance improvers

These cookies tell us about how you use the site and they help us to make it better. For example, these cookies count the number of visitors to our website and see how visitors move around when they are using it. This helps us to improve the way our site works, for example, by ensuring that users find what they are looking for easily.

4. The targeters

These cookies (also called advertising cookies) are used to deliver advertised content which is relevant to you and they can be used to track the effectiveness of our ad campaigns on third party websites. These cookies are placed on our site by our third party service providers and they may remember your web browsing activity and may be used to understand about your demographics, such as age and gender. Only anonymised information is captured and used and the purpose is to provide you with content which is relevant to you.

How do we use cookies?

We use cookies to enhance your browsing experience by:

Recognising when you log in and any preferred settings. 
Giving you a browsing experience that is unique to you and to serve you content which we believe improves your site experience
Analysing how you use our site which helps us to troubleshoot any problems and to monitor our own performance.

What type of cookies do we use?

We use a small number of essential first-party cookies to enable basic functions such as log-in, basket, checkout, language settings and to remember your cookie consent choices. To opt out of these cookies you would need to change the settings on your browser; however, if you choose to block these cookies our website may not work as it should and any preferences you have may be lost.

Third party cookies

The following third-party services may set cookies on our site, subject to your consent choices in the cookie banner. You can change your consent choices at any time via the "Cookie preferences" link on our site.

OneTrust (cookie consent)

This is an essential cookie used to manage and store your cookie consent choices on our site, so we can respect your preferences each time you visit. You can read more about OneTrust here: https://www.onetrust.com/privacy-notice/

Google Tag Manager

This is a customiser cookie which helps us to manage the tags and cookies which are used across our site (such as Google Analytics, Google Ads and others described below). It does not itself collect personal information about you, but it enables the loading of other cookies described in this section. You can read more and change your preferences here: https://policies.google.com/privacy

Google Analytics

This is a performance improver cookie and we use it to track visits to our website and movement around the site. The data which is collected is anonymous and is used for benchmarking purposes to monitor the performance of our site and to measure user engagement on our site. You can read more and change your preferences here: https://policies.google.com/privacy

Google Ads / DoubleClick

This is an advertiser cookie which we use to help us track the effectiveness of our marketing campaigns. It enables Google to serve our adverts on other sites based on your browsing history on our page and your engagement with our adverts. You can change your preferences about the adverts you see on Google by clicking here: https://www.google.com/settings/ads.You can control and opt-out of Google adverts and other third party cookies here: https://www.youronlinechoices.com/

Google Dynamic Remarketing

This is an advertiser cookie and a performance improver cookie. It allows us to serve relevant advertising content to users that have previously visited our website. The data which is collected is anonymous. You can read more and change your preferences here: https://www.google.com/ads/preferences/html/opt-out.html. You can control and opt-out of Google adverts and other third party cookies here: https://www.youronlinechoices.com/

Facebook (Pixel)

This is an advertiser cookie and a performance improver cookie. It allows us to place advertising content onto Facebook which is relevant to you based on the information which your web browsing patterns allow Facebook to infer. This information is never connected to your profile and it is always anonymous. You can read more and change your preferences on Facebook here: https://www.facebook.com/policies/cookies.You can control and opt-out of Facebook adverts and other third party cookies here: https://www.youronlinechoices.com/

TikTok (Pixel)

This is an advertiser cookie. It allows us to measure the effectiveness of our advertising campaigns on TikTok and to show relevant adverts to users on the TikTok platform based on their browsing of our site. You can read more here: https://www.tiktok.com/legal/page/global/cookie-policy/en

Bloomreach Engagement (Exponea)

This is a customiser and performance improver cookie. We use Bloomreach Engagement (formerly Exponea) as our customer data platform to personalise the content and on-site banners you see and to better understand how visitors interact with our site. The data collected is used to deliver a more relevant experience to you. You can read more here: https://www.bloomreach.com/en/policies/privacy-policy

Contentsquare

This is a performance improver cookie. We use Contentsquare to understand how users interact with our pages (for example clicks, scrolling and navigation patterns) so we can improve the site's usability. The data is collected anonymously. You can read more and change your preferences here: https://contentsquare.com/privacy-and-security/

Optimizely

This is a performance improver and customiser cookie. We use Optimizely to test different versions of our website pages so we can see which works best for our visitors and continuously improve the experience. You can read more here: https://www.optimizely.com/legal/cookies/

AllinCall (chat support)

This is a customiser cookie. AllinCall powers the live-chat / virtual-assistant on our site so you can ask questions and get help while browsing. You can read more here: https://allincall.in/privacy-policy

Alchemer (formerly SurveyGizmo)

This is a customiser cookie. We use Alchemer (formerly SurveyGizmo) to collect feedback from our customers via on-site surveys, so we can understand what is working well and where we can improve. You can read more here: https://www.alchemer.com/privacy/

How do you change cookie preferences?

On our site you can use the cookie consent banner to accept, refuse or customise non-essential cookies at any time. You can also change cookie preferences directly within your browser. Different browsers make different controls available to you. Generally, your browser will offer you the choice to accept, refuse or delete cookies at all times, or those from providers that website owners use i.e. third party cookies, or those from specific websites. Each browser's website should contain instructions on how you can do this. For further information please refer to: https://www.aboutcookies.org/how-to-delete-cookies/ If you block cookies on our website, you may be unable to access certain areas of our website and certain functions and pages will not work in the usual way.