How to get it
The MÅLA series has everything your child needs when creativity kicks in. Paint! Cut! Draw! It’s all about having fun and letting your child explore the world through its own imagination – there’s no limit!
Product details
These 14 watercolours in neon colours are perfect when you want the sun to shine slightly stronger, the sky to be bluer and the grass to be so wonderfully vibrant as you paint your painting.
Of course everything in the MÅLA series is non-toxic – we care just as much about the creative minds of the next generation as you do.
Painting relieves stress and is relaxing after a day filled with activities.
S Fager/C Tubertini
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For all creative little explorers
Drawings all over the kitchen table and coloured felt pens without caps. Does it sound familiar? This is definitely part of living with children, and actually something to be happy about. Painting, drawing, and crafting are in fact not just fun, but important work, and a way for your child to develop. When we created the MÅLA series, we wanted to take children’s creation very seriously and listened to the true experts: the children themselves.
We always start with the child’s perspective to understand what they really need. In this project, we found facts and inspiration in pedagogy focusing on creativity. “We realised that creativity isn’t just any play for children, they’re little researchers who use creation to understand the world around them,” says Ina Tidbeck Sjöblom who was part of creating the MÅLA series.
Made for busy artists
The team interviewed groups of children who got to try out prototypes and provide their points of view. What were their favourite colours? What did they think of the paper? “The children had very strong and sensible opinions. We also realised how they use drawing and painting gear. For example, if you’re four years old and in the middle of making a drawing, you don’t always think of putting the cap back on the felt pen. So, these pens will last up to three days without caps.” To ensure high quality at the right price, the development work was allowed to take extra time. “What children do and how they do it is super important. That’s why we considered all their feedback and made sure the products met their needs.”
Easy to get started
The MÅLA series has been around for a long time, but it keeps growing and evolving as we see new needs and get new ideas. All parts should be easy to grab and use whenever inspiration strikes. “The child shouldn’t need a parent nearby to start drawing or painting. Being able to do things on your own is an important part of development. You grow with the task.”
