IKEA Korea launches 6 new pocket sprung mattresses to reflect the lifestyle of Korean consumers
Made from more sustainable material with upgraded durability and firmness for ultimate comfort
The new pocket sprung mattresses have been upgraded in terms of firmness, durability, and material by considering the lifestyle and various needs of Korean consumers who put great importance on work-life balance and sleeping environment. As the majority of Korean consumers prefer firm mattresses, the firmness of the mattresses has been adjusted to 'Firm’ and ‘Extra Firm’, with a layer of wadding on top to provide extra durability and comfort. The mattress cover is made from sustainable material that can be recycled or renewed, and the use of less mattress foam will help IKEA reduce fossil fuel usage to zero by 2030. Also, the packaging has been upgraded to a compact roll-packed packaging, making it easier for the customers to buy and take the mattress home.
The price of the new pocket sprung mattresses ranges from KRW 120,000 to KRW 990,000. ▲VÅGSTRANDA pocket sprung mattress is characterized by the innovative S-core which has two layers of pocket springs to provide enhanced comfort and air circulation. The seven different comfort zones provide support exactly where it is needed for a great night’s sleep. ▲ VALEVÅG and ▲ VATNESTRÖM pocket sprung mattresses have five comfort zones to minimize pressure on hips and shoulders. In addition, ▲VADSÖ, ▲VESTMARKA, and ▲VESTERÖY pocket sprung mattresses are also included in the new range. IKEA Korea’s new pocket sprung mattresses can be purchased at all IKEA stores in Korea (Gwangmyeong, Goyang, Giheung, and DongBusan) and the IKEA Korea official online store.
“IKEA Korea is launching six newly upgraded pocket sprung mattresses to better meet the lifestyles of Korean consumers and their diverse needs on mattresses,” said Nicolas Johnsson, Country Commercial Manager at IKEA Korea. “Through new mattress ranges made from sustainable materials, we want to inspire the many people to enjoy a good night’s sleep and better everyday life at home, while contributing to IKEA’s efforts for the people and planet.”