Skip to main content
EN KREnglish

IKEA Korea's Brandrama ‘Share Delicious Time Together’ in collaboration with Musician Yoon Jong Shin

Musician Yoon Jong Shin on IKEA Catalogue
Corporate NewsRetailOctober 7, 2016Last edited: August 24, 2021
[Seoul – October 7] Home furnishing company IKEA Korea held ‘Hej JIPBÖP with IKEA and Musician Yoon Jong Shin’ on October 6.
IKEA Korea Country Marketing Manager Nicolas Johnsson and musician Yoon Jong Shin are sharing ideas during ‘Hej JIPBÖP with IKEA and Musician Yoon Jong Shin’.

The event took place at ‘Hej JIPBÖP’ located on the 4th floor of Times Square, Yeongdeungpo in Seoul, with Musician Yoon Jong Shin. IKEA Korea shared with customers who were invited via IKEA Korea’s official Facebook page, how IKEA and the musician Yoon came to collaborate on the ‘Brandrama’, Yoon’s idea of what happiness in and around the kitchen means, and more.

‘Brandrama’ is a term coined by combining the words ‘brand’ and ‘drama’, and IKEA hopes to communicate the value of family’s having time together in and around the kitchen through the Brandrama. Musician Yoon Jong Shin participated in producing special music portraying how family can get together and spend precious time with food for this year’s Brandrama.

Meanwhile, IKEA Korea will introduce diverse home furnishing ideas to share happy moments in and around the kitchen through the new campaign “Share Delicious Time Together”. In alignment with the new campaign, IKEA Korea will hold ‘Hej JIPBÖP’ from 27 September to 12 November at Times Square, Yeongdeungpo in Seoul where everyone is invited to take part in diverse and fun activities by making a reservation via IKEA Korea’s website (www.IKEA.kr).