IKEA Giheung to open December 12, bringing fun home furnishings closer to the many!
To reach the many people in Southern Seoul metropolitan area with easy, fun home furnishi
As the first IKEA Korea store to open in today’s multichannel environment, IKEA Giheung will offer its customers a more convenient, seamless shopping experience across offline and online. The new store features many digital solutions and co-creation areas throughout the shopping journey where customers can enjoy IKEA home furnishing ideas in a new, fun way.
Based on the findings of hundreds of home visits and research conducted before the store opening, IKEA Giheung will offer locally-relevant home furnishing solutions to address the needs and dreams of the many people. Through the home visits, IKEA Giheung found many residents in the nearby area who are young parents with small children experiencing challenges with storing and finding their belongings. Based on these findings, IKEA Giheung is focusing on offering inspiring, efficient storage and organisation solutions for every need and part of the home. There will also be Home Furnishing Coaches with great home furnishing expertise at IKEA Giheung who will offer easy-to-do, smart home furnishing ideas and tips to customers and enable them to start finding personalised solutions that meet their needs.
IKEA Giheung recruited nearly 500 talented co-workers with an average age of 38, all sharing a strong passion for home furnishing who will grow together with the new store. 65% are female, and 62% are residents from the local community. As a humanistic company, IKEA sees every co-worker as a talent and provides same benefits and opportunities for both personal and professional growth.
“I am very excited to open IKEA Giheung on December 12 and offer better accessibility to the many people in the southern Seoul metropolitan area,” said IKEA Giheung Market Manager Anje Heim. “We look forward to creating a fun, happy everyday life at home with a convenient shopping experience at IKEA Giheung, featuring nearly 10,000 exclusively-designed IKEA home furnishing products,” she added.
Located at Gomae-dong 41-7, Giheung-gu in Yongin, Gyeonggi Province (Street Address: Shingomae-ro 62), IKEA Giheung covers 2 basement floors and 3 floors above ground, with a total store size of 49,808.77m². The new store will open every day from 10am to 10pm, same as IKEA Gwangmyeong and Goyang.
Two days before the grand opening, IKEA Giheung is hosting a pre-opening event for IKEA Family members on December 10. Also to celebrate the grand opening, IKEA Giheung will offer special daily offers from December 12 to 25 on various combinations of home furnishing products. More information on IKEA Giheung can be found on the IKEA Giheung website at (www.ikea.kr/ghstore)
Under the IKEA vision to “create a better everyday life for the many people,” IKEA Korea is focusing on expanding accessibility and offering a convenient customer experience with plans to open its first store outside of the Seoul metropolitan area, IKEA DongBusan, on February 13, 2020, as well as its first city touchpoint within the first half of 2020.