How did IKEA develop IKEA Kreativ?
IKEA is several years into a major digital transformation and is investing heavily in digital technologies. IKEA has long been a pioneer in 3D technology, leading the industry with a catalog that featured 3D renderings, and deploying the award-winning IKEA Place Augmented Reality App.
IKEA Kreativ’s core technology was developed by Silicon Valley AI specialists, Geomagical Labs, which Ingka Group acquired in April 2020. Now we have fully integrated the technology developments from Geomagical Labs into IKEA app and IKEA.co.uk/IKEA.ie bringing the opportunity to bring out the uniqueness of IKEA, digitally.
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