IKEA catalogue
The IKEA Catalogue has a phenomenal 70-year legacy.
Over the years it has become an iconic and beloved publication, and has been an important success factor for IKEA in reaching and inspiring many people across the world with home furnishing solutions and products. But times are changing.
IKEA has therefore made a difficult but rational decision - to turn the page and end the successful career of the IKEA catalogue.
We are going through a transformation and one of our goals is for IKEA to become more digital and accessible while embracing new ways to connect with more people and bring daily inspiration to a large number customers, helping them create a better day-to-day life at home.