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A towel waits patiently for its moment of glory. While it does, we think it should look good. We have different sizes, colours and styles of bath towels, so you can choose ones that make you happy to have around. Any choice feels good since they’re all soft and absorbent for a drying job done well.

GULVIAL series

Wrap yourself in some everyday luxury after your morning shower or evening bath. Soft and fluffy GULVIAL bath sheets, bath towels and washcloths are made of 100% cotton, a natural and durable material that becomes softer with every wash. The absorbent medium-thick terry is ideal for everyday use.

A bathroom corner has two white GULVIAL hand towels hanging on wall hooks by a white bench with stacked white towels.

A beige GULVIAL guest towel hangs on one of three hooks on a tiled wall by a dark grey-blue towel and a bathroom wash-basin.

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Folded light green GULVIAL cotton towel, soft & fluffy, square shape.

Two green towels hang neatly from hooks, soft texture visible, ideal for absorbent use.

New lower price

GULVIAL Bath towel, turquoise, 70x140 cm

199,–199,–

149,–Price 149,–

Previous price 199,–Previous price 199,–

Price valid from 01 Sep 2026 to 31 Dec 2026

More optionsGULVIALOption: GULVIAL, Bath towel, black, 70x140 cm

Black GULVIAL towel, rectangular, 100% cotton, folded.

Option: GULVIAL, Bath towel, beige, 70x140 cm

Folded beige GULVIAL towel, 100% cotton, soft, medium-thick, plain design.

Option: GULVIAL, Bath towel, dark grey-blue, 70x140 cm

Blue GULVIAL towel, folded, soft 100% cotton, rectangular with textured design.

Option: GULVIAL, Bath towel, yellow, 70x140 cm

Bright yellow GULVIAL towel, folded, soft 100% cotton, thick, textured surface.

Option: GULVIAL, Bath towel, deep red, 70x140 cm

GULVIAL: red, folded, cotton towel, soft texture.

Option: GULVIAL, Bath towel, white, 70x140 cm

Folded beige GULVIAL towel, textured cotton.

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Top seller

Dark grey VÅGSJÖN towel, hanging neatly on a hook, made of 100% cotton, rectangular shape.

Two large gray VÅGSJÖN towels hang near white sink; green walls.

New lower price

VÅGSJÖN Hand towel, dark grey, 50x100 cm

69,–69,–

49,–Price 49,–

Previous price 69,–Previous price 69,–

Price valid from 01 Sep 2026 to 31 Dec 2026

More optionsVÅGSJÖNOption: VÅGSJÖN, Hand towel, light beige, 50x100 cm

VÅGSJÖN beige towel hangs on grey hook. Soft, textured, rectangular, cotton.

Option: VÅGSJÖN, Hand towel, white, 50x100 cm

A VÅGSJÖN white hand towel hanging from a hook. Its rectangular, made of 100% cotton, with a textured surface.

Option: VÅGSJÖN, Hand towel, pink, 50x100 cm

Bright pink VÅGSJÖN towel hangs neatly on a hook, featuring a soft, textured terry design made of 100% cotton.

Option: VÅGSJÖN, Hand towel, orange-red, 50x100 cm

A red VÅGSJÖN towel hangs on a hook, soft cotton material, rectangular shape with textured weave.

Option: VÅGSJÖN, Hand towel, bright blue, 50x100 cm

A bright blue VÅGSJÖN towel hangs neatly on a hook, made from cotton, rectangular with a textured pattern.

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Top seller

A dark grey VÅGSJÖN bath towel, rectangular with waffle texture and striped design, folded neatly. Made of 100% cotton.

Modern bathroom with grey VÅGSJÖN towels, white tiles, and a green plant.

New lower price

VÅGSJÖN Bath towel, dark grey, 70x140 cm

129,–129,–

99,–Price 99,–

Previous price 129,–Previous price 129,–

Price valid from 01 Sep 2026 to 31 Dec 2026

More optionsVÅGSJÖNOption: VÅGSJÖN, Bath towel, light beige, 70x140 cm

VÅGSJÖN tan towel, folded, terry texture, cotton material.

Option: VÅGSJÖN, Bath towel, white, 70x140 cm

VÅGSJÖN pure white cotton towel, thick, soft, neatly folded, plain design.

Option: VÅGSJÖN, Bath towel, pink, 70x140 cm

A folded bright pink VÅGSJÖN towel made of 100% cotton, featuring a textured design.

Option: VÅGSJÖN, Bath towel, orange-red, 70x140 cm

Bright orange VÅGSJÖN bath towel, rectangular, folded, with ribbed texture, made of 100% cotton.

Option: VÅGSJÖN, Bath towel, bright blue, 70x140 cm

Bright blue VÅGSJÖN towel, rectangular, folded, textured, 100% cotton.

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Green GULVIAL cotton towel hangs neatly on hook, soft and textured.

Teal bathroom with green towels, sink, and mirror.

New lower price

GULVIAL Hand towel, turquoise, 50x100 cm

129,–129,–

99,–Price 99,–

Previous price 129,–Previous price 129,–

Price valid from 01 Sep 2026 to 31 Dec 2026

More optionsGULVIALOption: GULVIAL, Hand towel, black, 50x100 cm

GULVIAL beige towel hangs neatly, soft and fluffy, rectangular with textured surface.

Option: GULVIAL, Hand towel, beige, 50x100 cm

A beige GULVIAL towel hanging, rectangular, soft cotton, medium thickness, white hook at top.

Option: GULVIAL, Hand towel, dark grey-blue, 50x100 cm

A blue GULVIAL towel hangs on a hook. Made of soft, fluffy cotton, its folded and has a textured surface.

Option: GULVIAL, Hand towel, white, 50x100 cm

GULVIAL beige cotton towel, soft textured, rectangular, hangs on hook.

Option: GULVIAL, Hand towel, yellow, 50x100 cm

Yellow GULVIAL towel hanging, 100% cotton, soft and textured.

Option: GULVIAL, Hand towel, deep red, 50x100 cm

A hanging maroon GULVIAL towel, soft and thick, crafted from 100% cotton, rectangular shape, draped neatly on a hook.

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Grey BROKGLIM organic cotton towel, folded, soft with woven border.

New lower price

BROKGLIM Bath sheet, grey, 100x150 cm

449,–449,–

349,–Price 349,–

Previous price 449,–Previous price 449,–

Price valid from 01 Sep 2026 to 31 Dec 2026

More optionsBROKGLIMOption: BROKGLIM, Bath sheet, white, 100x150 cm

BROKGLIM white organic cotton towel, folded, plush, with elegant border.

Option: BROKGLIM, Bath sheet, beige, 100x150 cm

BROKGLIM organic cotton towels, beige, piles of folded, textured terry cloth with woven border.

Option: BROKGLIM, Bath sheet, dark blue, 100x150 cm

Dark blue BROKGLIM towels, folded neatly, with a woven border.

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Clearance

A light grayish-brown VALLASÅN towel hanging, made of cotton and viscose, featuring a waffle texture and fringe edges.

Light brown VALLASÅN towel hangs near sink; smaller than toothbrush holder.

VALLASÅN Guest towel, light grey/brown, 30x50 cm

59,–Previous price 59,–

29,–Price 29,–

50% off, save 30,–

Price valid from 01 Sep 2026 and while supply lasts

More optionsVALLASÅNOption: VALLASÅN, Guest towel, light green, 30x50 cm

Green VALLASÅN towel, soft cotton blend, textured waffle shape, hangs from wall hook.

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Folded white LUDDVIAL towel of 100% cotton, soft, quick-drying, compact design.

White ludvial towel on steel rack in a bathroom with white tiles and shelving.

LUDDVIAL Bath towel, white, 55x120 cm

Price 39,–/piece

Price valid from 01 Sep 2026 to 31 Dec 2026

Sold in sets of 4

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White LUDDVIAL cotton towel hangs neatly on hook, rectangular shape, plain design.

A white LUDDVIAL towel hung on hooks next to a bathroom vanity. The towel is rectangular, made of cotton, and appears smaller than the vanity.

LUDDVIAL Hand towel, white, 40x60 cm

Price 15,–/piece

Price valid from 01 Sep 2026 to 31 Dec 2026

Sold in sets of 4

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GULVIAL towel - light green, folded, textured weave, 100% cotton.

Two green towels hang on white hooks. Soft, absorbent, 100% cotton.

New lower price

GULVIAL Bath sheet, turquoise, 100x150 cm

269,–269,–

199,–Price 199,–

Previous price 269,–Previous price 269,–

Price valid from 01 Sep 2026 to 31 Dec 2026

More optionsGULVIALOption: GULVIAL, Bath sheet, black, 100x150 cm

Black GULVIAL cotton towel, folded, soft and fluffy, thick, rectangular shape with textured design.

Option: GULVIAL, Bath sheet, dark grey-blue, 100x150 cm

A folded light blue GULVIAL towel, soft and fluffy, made of 100% cotton, neatly folded with a smooth edge design.

Option: GULVIAL, Bath sheet, beige, 100x150 cm

Folded beige cotton towel, soft, textured, rectangular.

Option: GULVIAL, Bath sheet, deep red, 100x150 cm

Red GULVIAL cotton towel, folded, soft and fluffy, 100% cotton.

Option: GULVIAL, Bath sheet, white, 100x150 cm

GULVIAL towel, beige, soft cotton, folded, square shape, textured design.

Option: GULVIAL, Bath sheet, yellow, 100x150 cm

A folded yellow GULVIAL towel made of 100% cotton, rectangular with a textured surface.

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Dark grey VÅGSJÖN cotton towel with striped texture for softness and absorbency.

Gray VÅGSJÖN towel on wall, next to towels & plant.

New lower price

VÅGSJÖN Bath sheet, dark grey, 100x150 cm

199,–199,–

149,–Price 149,–

Previous price 199,–Previous price 199,–

Price valid from 01 Sep 2026 to 31 Dec 2026

More optionsVÅGSJÖNOption: VÅGSJÖN, Bath sheet, pink, 100x150 cm

Bright pink VÅGSJÖN towel, folded, terry texture.

Option: VÅGSJÖN, Bath sheet, light beige, 100x150 cm

VÅGSJÖN towel, beige, soft cotton, folded, striped pattern.

Option: VÅGSJÖN, Bath sheet, white, 100x150 cm

VÅGSJÖN white towel, folded, soft cotton terry & stripes.

Option: VÅGSJÖN, Bath sheet, orange-red, 100x150 cm

Bright orange VÅGSJÖN towel, folded, 100% cotton, soft, absorbent, ribbed texture.

Option: VÅGSJÖN, Bath sheet, bright blue, 100x150 cm

Folded bright blue VÅGSJÖN towel with stripe pattern and terry texture.

Compare

BROKGLIM towel, beige, organic cotton, folded, elegant border.

New lower price

BROKGLIM Hand towel, beige, 50x100 cm

249,–249,–

199,–Price 199,–

Previous price 249,–Previous price 249,–

Price valid from 01 Sep 2026 to 31 Dec 2026

More optionsBROKGLIMOption: BROKGLIM, Hand towel, dark blue, 50x100 cm

Dark blue BROKGLIM towel folded on hook, rectangular with bordered edges, made of 100% organic cotton.

Option: BROKGLIM, Hand towel, grey, 50x100 cm

A grey BROKGLIM towel hangs neatly on a hook, showcasing an elegant woven border. Made of organic cotton, it offers a soft, absorbent texture.

Option: BROKGLIM, Hand towel, white, 50x100 cm

BROKGLIM white towel hangs neatly on a hook, showcasing its soft, absorbent fabric with a decorative, woven border.

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GULVIAL plush green towel hangs neatly, showcasing its textured weave and soft cotton fabric.

Bathroom with white cabinet, sink, soap dispenser, two toothbrushes, and hanging teal towels.

New lower price

GULVIAL Guest towel, turquoise, 30x50 cm

59,–59,–

39,–Price 39,–

Previous price 59,–Previous price 59,–

Price valid from 01 Sep 2026 to 31 Dec 2026

More optionsGULVIALOption: GULVIAL, Guest towel, beige, 30x50 cm

Beige GULVIAL cotton towel hanging. Soft, terry texture, rectangular shape, simple design.

Option: GULVIAL, Guest towel, black, 30x50 cm

Black GULVIAL towel hangs neatly on silver hook, showcasing its soft, textured cotton fabric.

Option: GULVIAL, Guest towel, white, 30x50 cm

GULVIAL beige towel - soft, fluffy, 100% cotton, rectangular, thick terry texture.

Option: GULVIAL, Guest towel, dark grey-blue, 30x50 cm

Blue cotton towel hangs from hook, diamond-patterned, soft and fluffy.

Option: GULVIAL, Guest towel, deep red, 30x50 cm

A burgundy GULVIAL towel hangs on a hook, textured, soft, and 100% cotton.

Option: GULVIAL, Guest towel, yellow, 30x50 cm

GULVIAL beige towel hung on hook, soft & fluffy cotton towel.

Compare

Two dark grey VÅGSJÖN towels hang side by side on hooks, featuring striped texture and folded tops.

Two VÅGSJÖN towels on bathroom hooks, terry and striped.

New lower price

VÅGSJÖN Guest towel, dark grey, 30x50 cm

49,–/2 piece49,–/2 piece

39,–/2 piecePrice 39,–/2 piece

Previous price 49,–/2 piecePrevious price 49,–/2 piece

Price valid from 01 Sep 2026 to 31 Dec 2026

More optionsVÅGSJÖNOption: VÅGSJÖN, Guest towel, light beige, 30x50 cm

Two beige VÅGSJÖN towels hang side by side, featuring horizontal stripe designs and attached hooks.

Option: VÅGSJÖN, Guest towel, white, 30x50 cm

Two striped cotton towels hanging, soft, absorbent, 100% cotton for bath.

Option: VÅGSJÖN, Guest towel, pink, 30x50 cm

Two pink VÅGSJÖN towels hang side by side on metal hooks, featuring a soft textured design and vibrant colour.

Option: VÅGSJÖN, Guest towel, orange-red, 30x50 cm

Two red VÅGSJÖN towels hang with hooks, soft and quick-drying terry.

Option: VÅGSJÖN, Guest towel, bright blue, 30x50 cm

Two blue VÅGSJÖN towels hang side by side on silver hooks, displaying solid terry texture and striped lower half design in vibrant blue.

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Clearance

SLÅNHÖSTMAL blue & green striped cotton towel hangs on a hook.

Blue and green striped SLÅNHÖSTMAL towels hang near sink. Bright colours, medium thickness, soft cotton.

SLÅNHÖSTMAL Hand towel, bright blue/light blue striped, 50x100 cm

99,–Previous price 99,–

79,–Price 79,–

20% off, save 20,–

Price valid from 01 Sep 2026 and while supply lasts

Compare

SLÅNHÖSTMAL Bath towel, black/light beige striped, 70x140 cm

New lower price

SLÅNHÖSTMAL Bath towel, black/light beige striped, 70x140 cm

169,–169,–

129,–Price 129,–

Previous price 169,–Previous price 169,–

Price valid from 01 Sep 2026 to 31 Dec 2026

More optionsSLÅNHÖSTMALOption: SLÅNHÖSTMAL, Bath towel, bright blue/light blue striped, 70x140 cm

A folded blue and green striped SLÅNHÖSTMAL towel, made of 100% cotton, with green trim.

Compare

Top seller

BROKGLIM towel, beige, organic cotton, folded with a decorative border.

New lower price

BROKGLIM Bath towel, beige, 70x140 cm

349,–349,–

299,–Price 299,–

Previous price 349,–Previous price 349,–

Price valid from 01 Sep 2026 to 31 Dec 2026

More optionsBROKGLIMOption: BROKGLIM, Bath towel, grey, 70x140 cm

A neatly folded, dark grey BROKGLIM towel made of 100% organic cotton, featuring a woven border and square shape.

Option: BROKGLIM, Bath towel, dark blue, 70x140 cm

Deep blue folded BROKGLIM organic cotton towel, thick and soft with woven border design.

Option: BROKGLIM, Bath towel, white, 70x140 cm

Elegant white organic cotton towels neatly stacked. Soft, absorbent with a textured border. Ideal for bathroom use.

Compare

IKEA towel named GULLDYNA, beige, rectangular, hanging on a hook, textured.

Modern bathroom with beige, textured GULLDYNA towels hanging on hooks beside sleek soap dispensers on a white countertop.

New

GULLDYNA Guest towel, beige, 30x50 cm

29,–Price 29,–

More optionsGULLDYNAOption: GULLDYNA, Guest towel, dark blue, 30x50 cm

A blue GULLDYNA towel, made from recycled cotton, hanging on a hook. It is rectangular with a textured weave, ideal for bath use.

Compare

SLÅNHÖSTMAL Bath sheet, black/light beige striped, 100x150 cm

New lower price

SLÅNHÖSTMAL Bath sheet, black/light beige striped, 100x150 cm

269,–269,–

199,–Price 199,–

Previous price 269,–Previous price 269,–

Price valid from 01 Sep 2026 to 31 Dec 2026

More optionsSLÅNHÖSTMALOption: SLÅNHÖSTMAL, Bath sheet, bright blue/light blue striped, 100x150 cm

SLÅNHÖSTMAL striped blue-green towel, folded.

Compare

IKEAs blue GULLDYNA recycled cotton towel, folded, waffle texture, light colour.

Blue towel on rack, recycled, quick-dry. Plant, folded towels nearby.

New

GULLDYNA Bath sheet, dark blue, 100x150 cm

199,–Price 199,–

More optionsGULLDYNAOption: GULLDYNA, Bath sheet, beige, 100x150 cm

IKEA GULLDYNA towel, beige. Made of 50% recycled cotton, folded square shape, textured waffle weave design.

Compare

SLÅNHÖSTMAL Hand towel, black/light beige striped, 50x100 cm

New lower price

SLÅNHÖSTMAL Hand towel, black/light beige striped, 50x100 cm

99,–99,–

79,–Price 79,–

Previous price 99,–Previous price 99,–

Price valid from 01 Sep 2026 to 31 Dec 2026

Compare

A blue GULLDYNA towel, made from recycled cotton, hanging neatly on a hook, displaying its textured, rectangular design.

New

GULLDYNA Hand towel, dark blue, 50x100 cm

79,–Price 79,–

More optionsGULLDYNAOption: GULLDYNA, Hand towel, beige, 50x100 cm

A beige, textured hanging towel named GULLDYNA, made from recycled cotton. It has a loop at the top for hanging.

Compare

BROKGLIM grey towel with ribbed texture and striped border hangs neatly on a hook.

New lower price

BROKGLIM Guest towel, beige, 30x50 cm

99,–99,–

69,–Price 69,–

Previous price 99,–Previous price 99,–

Price valid from 01 Sep 2026 to 31 Dec 2026

More optionsBROKGLIMOption: BROKGLIM, Guest towel, white, 30x50 cm

BROKGLIM white towel with woven border, hanging. Soft, organic cotton.

Option: BROKGLIM, Guest towel, grey, 30x50 cm

BROKGLIM grey organic cotton towel with woven border hangs neatly on hook.

Option: BROKGLIM, Guest towel, dark blue, 30x50 cm

Dark blue towels striped and bordered, soft and absorbent, hang neatly on silver hook.

Compare

Clearance

VALLASÅN towel: light grey-brown, waffle-textured, cotton/viscose blend with fringe edges.

VALLASÅN towel: light brown, cotton-viscose waffle, hanging with fringe, large for bathrooms.

VALLASÅN Bath towel, light grey/brown, 70x140 cm

169,–Previous price 169,–

129,–Price 129,–

23% off, save 40,–

Price valid from 01 Sep 2026 and while supply lasts

More optionsVALLASÅNOption: VALLASÅN, Bath towel, light green, 70x140 cm

VALLASÅN green folded towel, cotton-viscose blend, textured pattern, fringed ends.

Compare

A white LUDDVIAL towel set. Made of 100% cotton, it multiple sizes for versatile use. The towels are lightweight, quick-drying, and soft.

White cotton towels stacked neatly on a wooden shelf, ideal for gym or travel.

LUDDVIAL Washcloth, white, 25x25 cm

Price 29,–/4 piece

Showing 24 of 45 results

Colour-code your towels

Sharing is caring. But it can be challenging to share a bathroom if everyone uses everyone else’s towel! Assign a colour to each buddy and display them using easy towel racks (no tools are needed). Colour-coding your towels will help your space feel vibrant, fresh and cosy too. Next time you grab a VÅGSJÖN towel, you won’t be accidentally sharing it with someone else.

See all bathroom shelves & towel rails

Three VÅGSJÖN cotton towels in red and white hanging on three TISKEN towel racks with suction cup in a white tiled bathroom.

See all bathroom shelves & towel rails

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