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Towels

A towel waits patiently for its moment of glory. While it does, we think it should look good. We have different sizes, colours and styles of bath towels, so you can choose ones that make you happy to have around. Any choice feels good since they’re all soft and absorbent for a drying job done well.

New colours for a new mood

Dry off with a new VÅGSJÖN towel in a favourite hue or mix everything you like – no rules! Bright pink and vibrant red spark with energy a touch of calm love, all embraced in soft cotton. Missing a colour? There are plenty more options.

See the VÅGSJÖN series
A pink VÅGSJÖN bath towel
A pink VÅGSJÖN bath towel
See the VÅGSJÖN series

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    VÅGSJÖN towel, dark gray, folded, terry texture with stripe pattern.Gray VÅGSJÖN towel on bar in tiled bathroom, with shelf holding plant and towels.

    VÅGSJÖN Bath towel, dark grey, 70x140 cm

    Previous price 129,–Price 89,–

    Price valid 01 Aug 2025 - 31 Aug 2025 or while supply lasts

    More optionsVÅGSJÖN
    A white VÅGSJÖN cotton towel hangs neatly on a hook, featuring a stripe pattern and terry texture.Green bathroom with vanity sink, towels, mirror.

    VÅGSJÖN Hand towel, white, 50x100 cm

    Previous price 69,–Price 49,–

    Price valid 01 Aug 2025 - 31 Aug 2025 or while supply lasts

    More optionsVÅGSJÖN
    Folded black GULVIAL towel, soft and fluffy, 100% cotton, medium thickness.Three black GULVIAL towels hang on a bathroom wall, with a potted fern adding greenery to the clean, organized space.

    GULVIAL Bath sheet, black, 100x150 cm

    Price 249,–
    More optionsGULVIAL
    Folded light green GULVIAL towel, soft 100% cotton, thick terry design.Modern bathroom with large green GULVIAL towel hanging, surrounded by white tiles and a small plant.

    GULVIAL Bath towel, pale grey-green, 70x140 cm

    Price 199,–
    More optionsGULVIAL
    A green VALLASÅN towel with a textured waffle pattern and fringed edges, folded neatly. Its made from a soft cotton and viscose blend.Green VALLASÅN towel on shower rack. Rectangular, textured, fringed ends.

    VALLASÅN Bath sheet, light green, 100x150 cm

    Price 269,–
    More optionsVALLASÅN
    Two beige VÅGSJÖN towels hang side-by-side, featuring textured stripes and solid terry sections, suspended from silver hooks.Beige VÅGSJÖN towels hang on hooks beside a white vanity, mirror, and toothbrush holder.

    VÅGSJÖN Guest towel, light beige, 30x50 cm

    Previous price 49,–/2 piecePrice 29,–/2 piece

    Price valid 01 Aug 2025 - 31 Aug 2025 or while supply lasts

    More optionsVÅGSJÖN
    GULVIAL towel, beige, cotton, rectangular, soft, fluffy, hanging.Green towels hang near white sink with soap dispenser.

    GULVIAL Hand towel, pale grey-green, 50x100 cm

    Price 129,–
    More optionsGULVIAL
    Dark purple fredriksjon bath towel hangs neatly, made of 100% cotton, folded with a decorative bordered edge.Maroon FREDRIKSJÖN towels hang on bathroom hooks, surrounded by minimal decor with white tiles and vanity, showcasing soft cotton texture.

    FREDRIKSJÖN Hand towel, deep red, 50x100 cm

    Previous price 229,–Price 149,–

    Price valid 01 Aug 2025 - 31 Aug 2025 or while supply lasts

    More optionsFREDRIKSJÖN
    Folded white LUDDVIAL towel of 100% cotton, soft, quick-drying, compact design.White ludvial towel on steel rack in a bathroom with white tiles and shelving.

    LUDDVIAL Bath towel, white, 55x120 cm

    Price 49,–
    Bright pink VÅGSJÖN towel, folded, terry texture.Bright pink VÅGSJÖN towel hangs on wall rack, contrasting black tiled wall, with sink & brush below.
    New

    VÅGSJÖN Bath sheet, pink, 100x150 cm

    Price 199,–
    More optionsVÅGSJÖN
    Dark purple FREDRIKSJÖN bath towel, thick & soft, 100% cotton, folded, textured border.Bathroom with hanging maroon FREDRIKSJÖN towel, soft & thick cotton, white tiled wall, small green plant on shelf.

    FREDRIKSJÖN Bath towel, deep red, 70x140 cm

    Previous price 329,–Price 229,–

    Price valid 01 Aug 2025 - 31 Aug 2025 or while supply lasts

    More optionsFREDRIKSJÖN
    Six white cotton washcloths fanned out, each with colorful tags in blue, yellow, orange, and white.A woman holds a baby in a white KRAMA cloth. The cloth protects her shoulder, showcasing its absorbent and practical use.

    KRAMA Washcloth, white, 30x30 cm

    Price 99,–/10 piece
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    Colour-code your towels

    Sharing is caring. But it can be challenging to share a bathroom if everyone uses everyone else’s towel! Assign a colour to each buddy and display them using easy towel racks (no tools are needed). Colour-coding your towels will help your space feel vibrant, fresh and cosy too. Next time you grab a VÅGSJÖN towel, you won’t be accidentally sharing it with someone else.

    See all bathroom shelves & towel rails
    Three VÅGSJÖN cotton towels in red and white hanging on three TISKEN towel racks with suction cup in a white tiled bathroom.
    See all bathroom shelves & towel rails