A sturdy metal shoehorn which is also extra-long, so you avoid having to bend over when putting on your shoes. Part of the OMTÄNKSAM collection – products that give you a helping hand in everyday life.
An extra long shoehorn that saves you from having to bend over when you put on your shoes. It’s also extra sturdy since it’s made of metal.
K Hagberg/M Hagberg
Steel, Epoxy powder coating
Wipe clean with a damp cloth.
Length: 80 cm
Width: 6 cm
Height: 5 cm
Length: 80 cm
Weight: 0.33 kg
Because we all need a hand sometimes
We don't always like to admit it, but at some time in life we all could use a little more support around the home. It might be a more supportive chair when pregnant, a longer shoehorn after running a marathon, or just more everyday assistance due to the natural process of ageing. That’s where the OMTÄNKSAM range comes in. Designed with input from ergonomists, physiotherapists and researchers in the care industry, it makes activities around the home safer, easier and more comfortable. Little surprise that the Swedish word OMTÄNKSAM simply means "caring”.
Our creative leader Britt Monti was the main force that pushed the project forward.
"If you look into IKEA catalogues from the 60's you'll see we used to speak about comfort and support for older people or people with back problems for example," Britt explains. "But since the 80's we just didn't have this customer in mind when developing a range."
Britt spoke with researchers, physiotherapists and doctors as well as people working in the caretaking field. The research gave a better picture on how best to support the body in doing basic household activities.
Style and ergonomic design can work together
"We wanted the range to be something that you would be proud to have in your home from a style perspective, the only difference is that in function it's more user friendly and supportive."
For Britt one of the standouts has been a new take on tableware.
"I've been interviewing people living in elderly homes and one thing that stood out was that a lot of people stopped using their porcelain when they ate because they're afraid it would break, or that they might feel clumsy using it," Britt says.
The OMTÄNKSAM range helps people keep their independence and do the things they've always been able to do, whether it's putting on shoes, enjoying a drink or getting out of their chair.
What is steel?
Steel has unique characteristics when it is stretched and shaped since it remains strong. It provides strength to everything from skyscrapers and cars to bed frames and outdoor furniture. The steel industry is moving in the direction of more energy-efficient production and stronger steel qualities. It doesn’t lose any of its properties when recycled and today steel is one of the most recycled materials in the world.