IKEA Thailand Unveils 'AURTIENDE': A Unique Collection Celebrating Authenticity

The AURTIENDE collection

Introducing our exclusive collection for Bangkok, the first launch in Thailand, inspired by and made for the IKEA fans. ‘AURTIENDE,’ which means ‘Original’ in Swedish, encourages people to be themselves and celebrate their uniqueness, making us all original.

See all AURTIENDE collection

The AURTIENDE Collection is now available for online purchase and in every IKEA store.

"Be You, From Here, Be Seen"

In line with the concept of "Be You, From Here, Be Seen," the visual identity of this collection captures the essence of self-expression and community through design.

Drawing inspiration from the dynamic lifestyle of Bangkok

The collection reflects the belief that everyone is unique, drawing inspiration from the dynamic lifestyle of Bangkok, featuring a variety of products for daily self-expression.

More than just fashion

This collection is a statement piece, beautifully designed with bold colours that reflect the vibrant city and everyday lifestyle, empowering everyone to be true to who they are.

IKEA Sukhumvit city store opens on 1 December 2023

IKEA Thailand's fourth store, "IKEA Sukhumvit" will offer a full IKEA shopping experience and bring ideas for better living and more convenient home furnishings for everyone to enjoy.

IKEA Sukhumvit