Privacy Policy for IKEA Customers

Valid from 2024-12-18

TRANSLATION DISCLAIMER

TO ASSIST USERS WHO SPEAK DIFFERENT LANGUAGES, OUR LEGAL CONTENT HAS BEEN TRANSLATED, IN WHOLE OR IN PART, INTO ENGLISH. YOU ACKNOWLEDGE AND AGREE THAT THE TRANSLATION IS NOT LEGALLY BINDING AND SHOULD ONLY BE CONSIDERED AN AID, THE ORIGINAL CONTENT IN SWEDISH IS THE LEGALLY BINDING CONTENT. IKEA DOES NOT ENDORSE OR GUARANTEE THE ACCURACY OR QUALITY OF, WILL NOT BE RESPONSIBLE FOR, AND TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY FOR ANY AND ALL SUCH TRANSLATIONS AND YOU ARE RESPONSIBLE FOR REVIEWING AND VERIFYING THE VALIDITY OF ANY CLAIMS IN ASSOSIATION WITH THE TRANSLATION.

1. Information on the processing of personal data

IKEA cares about your privacy, and we want you to feel safe when you provide us with your data. It is important for us at IKEA to be transparent about how IKEA processes your personal data and to provide you with information in a way that allows you to understand how we will process your personal data.

In this privacy policy, which applies to all IKEA customers in Sweden, we provide you with information on how we handle your personal data when you visit our websites, register as a member of the IKEA Family or IKEA Business Network, apply for an IKEA Företagsfaktura, purchase our products or services, or in other contacts with us.

IKEA is continuously working on privacy issues and we may therefore update this policy. The latest version of the privacy policy can be found at www.IKEA.se/privacy-policy.

You are always welcome to contact us if you have any questions or comments.

We collect your personal data when you, for example, buy products, use services, contact customer service, create an account or become an IKEA Family member. Examples of personal data are full name, address, email address, phone number, personal identity number, payment details, purchase, order and usage history, IP address and other case-related information (e.g. information you provide when contacting our customer service).

Once you have provided personal data to us at IKEA, we use this data for the purposes and on the legal basis set out below:

A. To be able to manage the order and administration of your purchase

The contract of sales that we plan to enter into, or have entered into with you, constitutes the legal basis for the processing and is necessary for us to be able to meet our contractual obligations and fulfil the agreement towards you, e.g. for us to deliver your order, get paid, make a refund, use our planning tools or contact you to complete an order that has been started.

B. To administer your IKEA Family membership and for the safe and correct handling of personal data related to your IKEA Family membership

The contract we have entered into with you (i.e. our commitments in the IKEA Family Customer Club Agreement) is the legal basis for managing your membership agreement. The processing is necessary to enable us to fulfil our contractual obligations towards you, e.g. to create and administer your account on "My Pages" and administer your membership benefits.

C. To be able to administer benefits linked to the IKEA Business Network and for the safe and correct handling of contact persons' personal data linked to the IKEA Business Network

The contract that we have entered into with you (i.e. our commitments in the IKEA Business Network customer terms and conditions) is the legal basis for processing business data and personal data such as personal identity numbers, if the company uses a corporate form where this applies as the organisation number or personal data linked to designated contact persons representing the company. The processing is necessary to enable us to fulfil our contractual obligations and administer benefits.

D. To be able to handle customer service enquiries

IKEA has a legitimate interest that constitute the legal basis and the processing is necessary to be able to help you with questions about products or complaints related to our products and may also include follow-up questions and surveys on how you think products and services have worked for you as an IKEA customer. If your query concerns a complaint, we will process your data in order to fulfil our obligations under applicable consumer law and we will process your data on the legal basis of our contract of sales with you.

To improve customer service

If you do not opt out when contacting us, we record calls for training and quality purposes based on our legitimate interest. The transcription of the call may be analyzed using AI technology to enhance your customer experience. You always have the option to opt out of recording and AI analysis if you wish.

E. To be able to send general marketing (such as sending our brochures) and personalised direct marketing via email, SMS, post, telephone or social media

The contract we have entered into with you (i.e. our IKEA Family Terms & Condition, IKEA Business Network Terms & Condition and IKEA Företagsfaktura Terms & Condition) is the legal basis for processing the personal data. The processing is necessary for us to be able to fulfil our contractual obligations towards you, e.g. to make offers of products or services that we believe you/company may be interested in. If you are a customer of IKEA but not a member of the IKEA Family or if your company does not have an IKEA Business Network account or IKEA Företagsfaktura, IKEA will process your personal data based on our legitimate interest to market IKEA products and services.

F. To be able to carry out your participation in competitions and events

The legal basis is our legitimate interest to be able to administer or follow up on competitions and events such as confirmation of entries or questions or information about winners.

G. To be able to use, update and improve services and products and the technical functionality and security of our data systems

The legal basis is our legitimate interest to be able to use and update the technology that enables you to visit our website, use our mobile applications or shop in our web shop or to understand how you as a customer experience our products and thereby improve existing and develop new products and services. It is also our legitimate interest to provide secure services, by preventing attempts at unauthorised access or unauthorised use of our services.

H. To be able to register those people who indicate that they do not want to receive unaddressed marketing from IKEA and are not registered as IKEA customers

Legitimate interest, at the request of an individual, not to receive marketing communications.

I. In order to fulfil the company's legal obligations, such as those relating to product safety, governmental decisions or accounting requirements, or tax laws

The legal basis is to fulfil our legal obligations under the law.

J. Improving our customer meeting places

For logged-in customers, we collect data on your use of our different channels to better understand how our customers use and move between channels (app, web, store). The legal basis for such processing is our legitimate interest to review and improve our customer meeting places.

K. Improved Marketing Experience

With your consent, we will use cookies and other similar technologies to collect user behavior on our website in order to, among other things, determine how we can display more relevant products for you. Read more about our cookie usage here. As a logged-in IKEA Family member, and with your consent, we will also share your masked email address with marketing partners, such as Meta, to show people with similar interests to yours relevant products.

L. To be able to administer functions linked to IKEA Företagsfaktura and for secure and correct handling of contact persons' personal data linked to IKEA Företagsfaktura

The contract that we have entered into with you (i.e. our commitments in the IKEA Företagsfaktura Terms and Conditions) is the legal basis for processing business data and personal data such as personal identity number, if the company uses a corporate form where this applies as the corporate identity number or personal data linked to designated contact persons representing the company. The processing is necessary for us to fulfil our contractual obligations.

When you order or purchase a product or service from us at IKEA, when you are a registered member of the IKEA Family or IKEA Business Network, we will use your purchase and order history and user history (e.g. how you click or search on our website) to gain an insight into and understand which products or services you are interested in and whether there are other similar products or services that we think you would also like. Based on this information, we at IKEA will be able to inform you about new additions to our range but also about timeless classics that you haven't yet discovered. We may also send you special benefits based on your/your company's interests and preferences and other similar mailings. This information is necessary for us to be able to provide you as a member with additional offers on top of what we offer to other customers.

If you do not want us to use your customer history to send you offers and other member benefits, you always have the right to unsubscribe from such mailings. If you don't want us to use your customer history at all (e.g. when developing and improving our products and services or improving technical functionality), you always have the right to cancel your IKEA Family or IKEA Business Network membership.

The customer information that we store about you is based on data that IKEA has collected about you either from you or from official registers such as SPAR to ensure correct address details or other actors that IKEA cooperates with to create the collected information about you.

IKEA only shares your personal data when this is a legal requirement or otherwise permitted by law. In some cases, we may use a data processor to help us with our marketing or to process contracts and orders. Companies that help us in these cases can be freight forwarding and logistics companies, bank and credit card companies or marketing suppliers. In such cases, we have entered into a contract with the data processor that ensures there are security measures in place to protect your data. When we share your data, it will be used for the same purposes for which we originally collected it.

IKEA minimises the transfer of personal data to a country outside the EU/EEA and where this occurs, such as in the case of system support and maintenance, this is done according to particularly stringent requirements and agreements.

We also share your personal data with certain companies that are independent data controllers, which means that they control how the information is processed, such as public authorities or companies offering independent payment solutions or general goods transport.

At IKEA, we process information about you as a customer in order to provide the best service and we keep your data for as long as the data is needed to fulfil the purposes for which the data was originally collected. The information can also be stored for as long as required under applicable law. We at IKEA have ongoing procedures to ensure that we do not store unnecessary data about you, and we minimise the retention time as much as possible.

Customer information for purchases and customer service enquiries

With regard to your purchase, order and usage history, to the extent that we have not anonymised your data, we will delete such history 10 years after the transaction date.

Data related to a customer service case is stored until it is closed or otherwise deleted after 8 years from the completion of the purchase transaction, if the case is linked to a purchase.

Regarding purchase history, the information will be used for marketing of similar IKEA products and services, for a retention period of 1 year. You can always unsubscribe from such mailings from IKEA.

Information collected after consent

If you are neither a buyer nor a member of the IKEA Family or IKEA Business Network, but for example visit IKEA.se or on other occasions where it becomes relevant, IKEA will obtain consent from you before IKEA makes any registration of your personal data. IKEA keeps the information collected from you with your consent as long as it is relevant, but deletes historical information on an ongoing basis, 5 years from the time the information was collected. You can always withdraw your consent and the information will be deleted as soon as possible and at the latest within 6 months.

Information regarding IKEA Family members and customers with IKEA Business Network or IKEA Företagsfaktura

As a member of IKEA Family, IKEA Business Network or a customer with IKEA Företagsfaktura, IKEA will keep relevant and up-to-date data related to your membership/account for as long as you choose to be a member/have a company invoice with us. If you no longer wish to be a member/cancel your business account, we will delete your data no later than 6 months after receiving your notice of cancellation, unless the data must be processed to comply with legal requirements. If you have been inactive (i.e. have not made any registered purchases or logged in to your member page) for 3 consecutive years (2 years for IKEA Företagsfaktura), we will delete your account and thus delete all personal data that is legally possible, about you or the company

At IKEA, we always want to be transparent about how we process your data. If you wish to have access to your personal data processing, you have the right to request access to your data via a data subject access request. If we receive a request from you, we may ask for additional information to ensure that we are disclosing the data to the right person. Any request for an extract from the registry must be in writing, duly signed by you. You always have the right to request a rectification of your personal data. You can always log in to your user account to correct incorrect data.

You can request the deletion of your data to the extent consistent with applicable law and in accordance with the agreements entered into with you, and we will of course always do our best to fulfil your request for deletion. You also have the right to object to our processing (e.g. if any of the data collected is inaccurate). In some cases, IKEA may not be able to fulfil your request for erasure if the data is needed to comply with applicable law.

Your personal data may not be processed for direct marketing or profiling purposes if you object to such processing. You also have the right to withdraw your consent at any time and to refuse different types of marketing.

Data subject request

To exercise your rights, click here.

Our goal is to always provide you with simple and accurate information about how we use your personal data. At IKEA, the privacy of our customers is important to us, and we are constantly working on improvements so that you as a customer always feel safe when you provide us with your data. If you have any questions about how we use your personal data, you are welcome to contact our customer service via our contact form or via our chat which you can find on our website

Terms and Conditions for IKEA Family

Terms and Conditions for IKEA Företagsfaktura
Open PDF (212.81 KB)

Overview of data collection at IKEA