Life at Home in Jordan 2024
Life @ Home Jordan 2024 is an in-depth study by IKEA that explores how people in Jordan live, their traditions, and their evolving home needs. From multi-generational households to modern apartments, this report uncovers what matters most in Jordanian homes.
Jordan demographics/Segmentation
High Income (A): 7% (1000+ JD/month)
Mid Income (B): 20% (600–1000 JD/month)
Mid-Low Income (C): 24% (400–600 JD/month)
Low Income (D): 49% (below 400 JD/month)

About Jordan and Jordanians
- Jordanian believe that one needs a family in order to live a happy life and that it provides a feeling of stability that neither the economic or political situation – can provide.
- Jordanian youth are strongly attached to their families, which plays a major role in their lives. That is why traditions are highly respected and applied in the dailies of the Jordanian.
- The majority live in the same household with their parents until they get married. And some households are mixed generation
- The living room is the core of the home where key activities happen for all those living in the house.
- The guest room is the formal living room “specially for guests” always a seating area, dining table and most of the times with guest roo
- Jordanian family likes their homes to be furnished with good quality and durable furniture.
Population
- Jordan has a population of more than 11.1 million inhabitants as of 2023. Jordanians are the citizens of Jordan
- 94% of Jordanians are Arabs.
- 6% belong to other ethnic minorities, including Circassians, Chechens, Armenians and Kurds.
Language
- The main language is Arabic, while English is the second most widely spoken language by Jordanians
Living Situations
- Multi-generational households sharing meals and spaces.Newlyweds balancing tradition and modern lifestyle.
- Families with children needing functional, safe spaces.
- Singles and students adapting to smaller homes.
Living with children: 65.4%
Multi-generation living: 16%
Living single/divorced: 4.6%
Living together (married couple without children): 14%
Types of dwellings
- 89.5% are traditional buildings (houses, apartments, villas).
- 3.6% are marginal (tents, caravans, etc.).
- 6.8% include hotels, institutes, and buildings under construction.
- Housing remains a top priority, but limited income, rising costs, and pressure on public services make access challenging.
Jordan housing
- Mostly apartments and houses.Chalets growing in popularity, especially near the Dead Sea, often rented in summer for extra income.
- Winter homes preferred in northern areas (Ajloun, Jarash).
- Apartments: mix of old and new, usually 3 living rooms and 3 bathrooms.
- Houses: typically single or two levels.
Home visits summary
Home Living Situations: 65% live with children; 14% single households.Style
Preferences: 24% favor International Traditional Light & Scandinavian Modern Light.
Housing Types: 55% houses, 32% apartments.
Architectural Trends: Ceramic/porcelain floors, light curtains, gypsum ceilings with hidden lights, beige walls, decorative arches.
Home Insights: Living room is the heart of the home; guest rooms losing relevance for younger generation.
Behavior by Segment:
Segment C: Minimal interest in new furnishings, focus on saving.
Segment B: Likes refreshing with accessories; invests in storage solutions.
Throwback to Home Visits That Shaped Our Vision





