Affordable by design
What do flat packed furniture, chairs made in trolley factories, sustainably affordable LED light bulbs and delicious hot dogs have in common? They’re IKEA things. Meaning, things we do or make, to make things more affordable, without compromising on quality. We call it… affordable by design.
Explore the wonderful things we do to make things more affordable.

IKEA wanted to make its seating cheaper and flatpackable. So it looked to cars and eventually, a shopping trolley factory, to figure out how to make frames that were collapsiable and inexpensive. They were immediate sales successes, and soon we began making more products out of industrial metal.

To create these lightbulbs IKEA designers needed to question everything. Efficiency. Materials. Whole value chain. In the end, they found that by choosing parts with higher quality for the LED part, we could get rid of certain parts in the bulb’s power supply, and thereby end up with a lower end cost.
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Rebel in the comfort of home
At IKEA, we believe home is the one place where the rules aren’t invited. Where you can always be your true self. Where you’re in charge of levelling up your living room with a gaming set-up, moving your dining room outdoors or decorating your bedroom with bold colours if you want to, IKEA smart solutions encourage everyone to break the rules and rebel in the comfort of home.