Life at Home Report2026

A person, seated at a desk and writing in a notebook, in a dimly lit room filled with art, ornaments, stationery and art supplies.

Life in motionChapter 01

A blurred person walks past a dining table in a modern, neutral-tones living and dining area.
  • Gen Z (18-29)
  • Baby Boomers (61-79)
  • Country economy
    • Gen Z (18-29)27%
    • Baby Boomers (61-79)35%
  • Screen time
    • Gen Z (18-29)32%
    • Baby Boomers (61-79)15%
  • Mental health
    • Gen Z (18-29)36%
    • Baby Boomers (61-79)20%
  • Physical health
    • Gen Z (18-29)28%
    • Baby Boomers (61-79)48%
  • Relationships
    • Gen Z (18-29)21%
    • Baby Boomers (61-79)15%
  • Societal division
    • Gen Z (18-29)14%
    • Baby Boomers (61-79)27%
A person sits in a light, wood kitchen in their pyjamas with their feet on a wooden chair.

Needs at homeChapter 02

Looking into a room where a dog lounges on a sofa beside a home office, and a blurred person walks across the scene in the foreground.
  • 2023
  • 2024
  • 2025
  • Security
    • 202377%
    • 202479%
    • 202582%
  • Comfort
    • 202380%
    • 202481%
    • 202586%
  • Control
    • 202370%
    • 202471%
    • 202574%

Living the changeChapter 03

A blurred person wearing a beige hoodie, dancing beside an old-fashioned record player that's resting on a sidetable.
  • Helps me save money54%
  • Knowing the impact of my efforts42%
  • Good for my/my family's health41%
  • Easy for me to do39%
  • More information/advice on what action to take37%

The last wordOutro

A blurred person in a hallway with wood floors and wood wall panels decorated with art.
A parent and child wearing white -t-shirts interact in a white and beige open-plan dining area.