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What is the concept of IKEA?

IKEA's goal is to offer a wide range of well-designed, functional home furnishing products at prices that are affordable enough for as many people as possible to afford them.

IKEA's concept is based on the belief that a better home should not be dependent on income. Since its inception, the company has pursued the business idea of offering a wide range of well-designed and functional interior design products at prices that as many people as possible can afford. This is not just about selling furniture, but about creating solutions for everyday life at home. The needs of people in everyday life are at the heart of every product development and decision.
To achieve this goal, IKEA combines design, functionality, quality and affordability. This approach is known as "democratic design". Each product is developed in such a way that it is attractively designed, offers practical use, can be used for a long time and at the same time is available at a price that remains accessible to the many people. In doing so, IKEA does not consider these factors individually, but as equal components of a good product.
A key part of the IKEA concept is to intelligently reduce costs along the entire value chain. Instead of compromising on quality or function, the company is looking for more efficient solutions in product development, procurement, production, transport and storage. Flat-packed products, resource-saving materials, efficient logistics and the possibility of self-assembly help to keep costs low and pass on price advantages directly to customers.
At the same time, IKEA sees the home as one of the most important places in people's lives. That's why the company is constantly looking at how people live, work, and spend their time at home. The insights gained from this are incorporated into products and furnishing solutions that are tailored to real-world needs, regardless of home size, stage of life or budget.
IKEA's vision is to "create a better everyday life for the many people". The company wants to help people make their homes more functional, comfortable and livable. This vision extends beyond the furnishings and also includes the goal of making a positive impact on society and the environment.
 

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