IKEA’s Business Plan and Strategic Direction for FY2026

With the launch of a new round of expansion to increase accessibility nationwide, and developing IKEA for Business into an end-to-end solution for business customers, addressing the evolving needs of Thai organisations and real-life applications. Both pillars reflect IKEA’s mission and commitment to improving the quality of life in every dimension.

FY2025 Performance Overview (September 2024 – August 2025)

• The Thai economy in 2025 continued to face structural challenges, including subdued domestic demand, rising household debt, political uncertainty, and global trade tensions—all of which impacted consumer confidence and spending.
• Despite external pressures, IKEA Thailand delivered strong operating results, exceeding the target by 6.3%.
• To increase cost efficiency, IKEA prioritised improving its delivery and logistics systems to make operations more agile and elevate nationwide service.
• While many strategic objectives were achieved, overall growth remained stable, with sales rising only 1%—reflecting business resilience but also the need for ongoing innovation to meet changing customer needs.
• Sales share in FY2025 was balanced between stores at 73% and IKEA.co.th at 27%.

Strategic Direction for FY2026 (September 2025 – August 2026)

• IKEA Thailand has adjusted its FY2026 operational outlook to reflect challenging macroeconomic impacts and intensifying retail competition.
• The core strategy focuses on reinforcing price leadership through targeted investments, emphasising quality, design, functionality, and sustainability at affordable prices. IKEA plans to expand customer touchpoints in both physical stores and digital channels to reach more Thai households, grow its customer base, and increase market share.
• For FY2026, IKEA Thailand targets 6% growth in sales compared to FY2025.

Focus in 2026

1. Price Investment – “Everyday More Value”

The campaign “Everyday More Value” reflects IKEA Thailand’s commitment to offering well-designed, quality products at truly affordable prices. This year, the campaign emphasises consistent value together with smart and sustainable home solutions that meet the real needs of Thai consumers.

Sales and Product Group

• • Key strategy: The “Everyday More Value” campaign emphasises quality, design, functionality, and sustainability at affordable prices.
  • With a price investment of THB 200–250 million, more than 2,500 items are now priced below THB 200, delivering functional, well-designed, and truly valuable solutions.

IKEA Food

Food plays two important roles in IKEA:

• • In-store dining gives customers a reason to visit, relax, and recharge in our spaces.
  • Packaged food, offering the Swedish taste experience at home or on the go, with a focus on authentic Swedish specialities

Growth Drivers of IKEA Food:

• • Value and quality – Affordable menu items such as iced coffee at THB 29 all year round demonstrate IKEA’s commitment to accessible pricing while maintaining quality standards with certified ingredients such as Rainforest-certified coffee and ASC/MSC-certified seafood.
  • Market-relevant offers – Seasonal campaigns such as Meatball Month, Salmon Festival, and Christmas Buffet continue to engage customers, with special discounts for IKEA Family members.
  • Expansion of Swedish Food Market – Now offering up to 145 items, providing more choices and variety for customers to enjoy Swedish flavours both in-store and at home.

2. IKEA Complete Kitchen, Cooking and Eating

At IKEA, we believe the kitchen is more than just a place for cooking—it is the heart of life, a space of connection, celebration, and daily sharing. Recognising that food culture is deeply rooted in Thai life, this year IKEA will focus on kitchen ranges, designed with care, through the campaign “Whenever you’re cooking, it starts in the kitchen”, to communicate versatility, convenience, and trusted quality at accessible prices. 

IKEA’s view on complete cooking and eating

• • We make it doable – by putting home life at the centre, supporting every step of cooking and eating.
  • We make it fun – unlocking the potential of cooking to help people care for themselves and add their personal touch.
  • We make it possible – with accessible solutions that turn dreams and inspiration into reality.

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In FY2025, IKEA expanded to its fifth customer touchpoint in Thailand with the opening of IKEA Chiang Mai Order Point. This new low-cost, high-value format offers more than 300 selected items, particularly storage solutions, for immediate purchase, together with expert planning services and a Swedish Bites café—delivering a compact yet complete experience under the concept “small but complete.” It achieved a balanced sales mix of 51% digital and 49% in-store, reflecting efficiency and strong customer engagement. IKEA continues to explore expansion opportunities to meet the diverse lifestyles of Thai people in other regions. In FY2026, IKEA plans to expand further into the Northeastern region in July 2026.

IKEA for Business Thailand – Strategy Overview

A trusted partner for Thai businesses

IKEA for Business is a reliable partner in offering practical and affordable furnishing solutions for businesses of all sizes. It reflects IKEA’s mission to improve everyday life—not only for individuals and families but also for organisations, entrepreneurs, and communities. IKEA recognises the growing demand for smart, sustainable, and accessible solutions, responding with creativity, care, and a deep understanding of the market.

Business concept

IKEA for Business serves business customers ranging from startups and SMEs to large corporations and property developers, with joint planning, delivery, and after-sales services for seamless online and offline experiences. Our goal is to help Thai businesses create inspiring, efficient, and sustainable spaces for long-term success.

End-to-end solutions

IKEA for Business offers comprehensive services from space planning, furniture selection, bulk ordering, delivery, and assembly, to business financing. It also provides tailored consultation for each industry and personalised support. Backed by a reliable supply chain, products are consistently available nationwide. IKEA also offers comprehensive after-sales care, including maintenance and product services, for long-term peace of mind.

Highlights

IKEA for Business is a key growth driver both globally and in Thailand’s B2B sector, making workspace design easy with durable, flexible, and sustainable solutions. With systematic processes from planning and installation to financial management, businesses can focus on growth. IKEA also provides scalable products and partners with leading Thai companies to meet diverse business needs—designing long-term value solutions while reducing environmental impact.

Growth targets

In FY2025, IKEA for Business recorded sales of THB 137 million. It targets THB 170 million in FY2026 and THB 300 million by FY2030, reflecting confidence in the Thai market and a long-term commitment to sustainable B2B development. This growth outlook is driven by consistent performance, strategic partnerships, expanded services, and deeper engagement with a wide range of industries, reinforcing IKEA’s role as a trusted partner in Thailand’s evolving business landscape.

For customers seeking more information on IKEA for Business, please contact 02-708-7900 or visit any IKEA store.