Take time out for tea
Taking a tea break, or several a day, is the perfect opportunity to clear your mind and reflect. This is why the new range of IKEA teas is called EGENTID, which translates from Swedish as ‘time on your own’. The soothing flavours are all natural and UTZ-certified.
Tea, your way
From tea infusers to measures and teapots, IKEA has all the gadgets you need to make tea just the way you like it. And now, you can buy your favourite flavours in-store, too. EGENTID is a new all-natural series of loose-leaf tea developed to help you enjoy more feel-good moments at home. ‘It’s one of our contributions to a better life at home. A way to improve people’s everyday one cup at a time,’ says Malin Ljungström, who helps to develop new tea products for IKEA.
All EGENTID teas are UTZ-certified. Our global reach means we have the potential to make a difference in how teas are sourced by supporting more responsible and sustainable practices”
Azaliah Mapombere, social impact specialist for IKEA Food
A cup with a conscience
EGENTID is a more sustainable option for tea-time. It is made without any artificial ingredients or preservatives. All teas in the range are UTZ-certified, while the herbal teas are UEBT/UTZ-certified. This means the teas are grown in conditions that ensure that people and planet have been respected. ‘Through the UTZ-certification scheme we are able to source tea in a more responsible way,’ explains Azaliah Mapombere, social impact specialist for IKEA Food. ‘The scheme ensures that farmers have better working conditions and the opportunity to earn a higher income, leading to better livelihoods for them and their children.’
What’s your flavour?
There are three distinct EGENTID blends – one to suit every mood and time of day!
Morning The fruit and herbal infusion with lemongrass is a tasty and invigorating blend, which will help to centre you in the morning.
Midday Flavourful black chai with ginger and elderberries mixes Scandinavian and Chinese influences for a perfect lunchtime pick-me-up. If you want to soften the powerful chai taste, add milk and honey.
Evening The third flavour is peppermint with cocoa. A refreshing blend with a hint of sweet chocolate, it’s a delicious dessert drink.
Black, green, rooibos – the new EGENTID tea range has a wide selection of flavours, all in-store now
