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Towels

A towel waits patiently for its moment of glory. While it does, we think it should look good. We have different sizes, colours and styles of bath towels and they’re all absorbent for a drying job done well. We also offer wide range of bathroom accessories, bath mats and shelf units to suit your needs.

Three colours for a new mood

Dry off with a new VÅGSJÖN towel in a favourite hue or mix everything you like – no rules! Bright pink and vibrant red spark with energy, while fresh greens add a touch of calm love, all embraced in soft cotton. Missing a colour? There are plenty more options.

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Three VÅGSJÖN bath towels in green, pink and red colours, folded on a wooden stool next to a white tiled bathtub.

Six VÅGSJÖN cotton towels in green, pink and red colours, hanging from hooks on a white tiled bathroom wall.

See the VÅGSJÖN series

Solid terry, soft against your skin

Soft, absorbent, fast drying and made from more sustainably-sourced cotton, the VÅGSJÖN bath towel leaves nobody untouched.

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A pile of VÅGSJÖN bath towels in pink, white, light beige and dark grey on top of an UTTER stool at the end of a bath.

A pile of folded VÅGSJÖN bath towels in pink, white, light beige and dark grey on top of a white stool.

See all bath towels