Developing new formats is a crucial part of the evolution of the new IKEA and how we get closer to our customers. By complementing our stores and IKEA.se with new ways to engage with IKEA and shop from our range, we provide more opportunities for you to visit us where you live, work, and spend time. We will continue to test, improve, and evolve our formats, whenever and wherever we see an opportunity to reach new customers and make it easier for more people to access our interior design expertise, furniture, and home furnishings.
As a customer, there are various reasons to visit IKEA, and therefore, we want to offer multiple options to connect with us. Regardless of where you are, what you need, and when you need it, we aim to be there as the obvious choice.
