Despite being firmly grounded in the science of play, the design process was as playful as the products themselves. Each designer was asked to start in the everyday activity where they get lost in the moment and simply have fun – and to create items that make people smile. “To me, playfulness is a way of looking at life that boosts creativity and makes me believe that everything is possible. I won’t ever allow my inner child to grow up”, says Marta Krupinska, one of the designers behind the collection.
How to get it
Available services
Product features
- Machine washable
Related products
GREJSIMOJS
With its friendly face and soft, fluffy body, this bear is a snug companion in the world of play, during story time – and every time your child needs a best friend.
Article number206.070.50
Product details
A cute soft toy can transform any moment into a magical imaginary adventure. And when it's time to relax, it's always there – at the ready for a warm and comfortable hug.
We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that they’re free from harmful chemicals.
All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.
With the GREJSIMOJS collection, we want to inspire play and togetherness. The products bring out the playfulness in everyone – of all ages, across the home and every day.
Designer
Marta Krupińska
Good to know
IKEA of Sweden AB SE-343 81 Älmhult, IKEA.com
Materials and care
Material
- Fabric:
- 100 % polyester (100% recycled)
- Filling:
- 100 % polyester - hollow fibre (100% recycled)
Care
Machine wash, max 40°C, normal process.
Do not bleach.
Do not tumble dry.
Do not iron.
Do not dryclean.
Safety and compliance
Recommended for ages from 12 months.This product bears the CE mark.
Measurements
- Length: 38 cm
Packaging
GREJSIMOJS
Article number206.070.50- Width: 34 cm
- Height: 19 cm
- Length: 38 cm
- Weight: 0.29 kg
- Package(s): 1
Story
Let your home come out and play
What happens when a bunch of designers come together for a deep dive into the world of play and playfulness? First of all, they have a lot of fun. Secondly, they create a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffes, and much more – made to spark more play, every day, across the home.
"More and more parents recognise the importance of play for their children’s happiness and wellbeing – and want to play more with their kids. GREJSIMOJS collection is based on those insights”, says development leader Karin Blindh Pedersen.
Mission: Make people smile
3, 116, or anywhere in between? Perfect!
The items in GREJSIMOJS span from colourful and bold to sleek and neutral. Combining fun and function, they make it easier to get the play going, whether you go all in or prefer hiding the playfulness in plain sight. And not only do they inspire to play across the whole home – they inspire everyone to unleash their playfulness. So are you 3, 116 or anywhere in between? GREJSIMOJS is for you.