Despite being firmly grounded in the science of play, the design process was as playful as the products themselves. Each designer was asked to start in the everyday activity where they get lost in the moment and simply have fun – and to create items that make people smile. “To me, playfulness is a way of looking at life that boosts creativity and makes me believe that everything is possible. I won’t ever allow my inner child to grow up”, says Marta Krupinska, one of the designers behind the collection.
How to get it
Available services
GREJSIMOJS
A green landscape with rolling meadows, trickling streams, forests and winding roads – a magical place for play and imagination to run wild. The rug’s pile varies in height and creates a neat 3D effect.
Article number006.020.01
Product details
Go exploring in the forest, swim in a lake or hike by a field – with this rug and a little imagination, anything’s possible!
The rug’s pile has different heights, making the landscape pattern even more exciting and realistic.
The rug is soft and pleasant – perfect for small feet to play and rest on.
Goes just as well in the living room as in the children’s room.
Your child can create fun figures to play with on the rug by using GREJSIMOJS toy building blocks.
The rubber backing keeps the rug in place when the child runs/plays on it.
The pile of the rug dampens sound, creating a snug feeling, and is soft to walk on for all sizes of feet.
With the GREJSIMOJS collection, we want to inspire play and togetherness. The products bring out the playfulness in everyone – of all ages, across the home and every day.
Designer
Maja Ganszyniec
Good to know
Great to combine with GREJSIMOJS toy building blocks.
IKEA of Sweden AB SE-343 81 Älmhult, IKEA.com
Materials and care
Material
- Pile/ Base fabric:
- 100% polyester (min. 90% recycled)
- Backing:
- 100 % Synthetic rubber
Care
Wash by hand, max 40°C.
Do not bleach.
Do not tumble dry.
Do not iron.
Do not dryclean.
Vacuum and rotate the rug regularly.
Safety and compliance
This product has a thermoplastic rubber surface (TPE) that reduces the risk of slipping, provided that the surfaces of the product and the floor are clean and free from dust.Recommended for ages from 3 years.
Assembly and documents
Advice and care instructions
GREJSIMOJS Rug, high pile006.020.01Measurements
- Length: 215 cm
- Width: 153 cm
- Area: 2.66 m²
Packaging
GREJSIMOJS
Article number006.020.01- Length: 153 cm
- Weight: 5.21 kg
- Diameter: 19 cm
- Package(s): 1
Story
Let your home come out and play
What happens when a bunch of designers come together for a deep dive into the world of play and playfulness? First of all, they have a lot of fun. Secondly, they create a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffes, and much more – made to spark more play, every day, across the home.
"More and more parents recognise the importance of play for their children’s happiness and wellbeing – and want to play more with their kids. GREJSIMOJS collection is based on those insights”, says development leader Karin Blindh Pedersen.
Mission: Make people smile
3, 116, or anywhere in between? Perfect!
The items in GREJSIMOJS span from colourful and bold to sleek and neutral. Combining fun and function, they make it easier to get the play going, whether you go all in or prefer hiding the playfulness in plain sight. And not only do they inspire to play across the whole home – they inspire everyone to unleash their playfulness. So are you 3, 116 or anywhere in between? GREJSIMOJS is for you.
Designer thoughts
Designer thoughts
“Small children see and explore the world from the floor. When creating GREJSIMOJS rug, I wanted it to be a part of that world. A lively, exciting landscape to discover forests, meadows and streams, and where the various pile heights give a more realistic feel that sparks the imagination. At the same time, I wanted the rug to be able to blend in with many areas of the home, so I chose calm colours that match the natural shades and materials often found in living rooms."