Despite being firmly grounded in the science of play, the design process was as playful as the products themselves. Each designer was asked to start in the everyday activity where they get lost in the moment and simply have fun – and to create items that make people smile. “To me, playfulness is a way of looking at life that boosts creativity and makes me believe that everything is possible. I won’t ever allow my inner child to grow up”, says Marta Krupinska, one of the designers behind the collection.
How to get it
Available services
GREJSIMOJS
This versatile room divider in durable felt material, of which at least 50% is recycled plastic, gives you endless possibilities to create a room within a room – for play, privacy or cosiness.
Article number706.031.82
Product details
With the GREJSIMOJS collection, we want to inspire play and togetherness. The products bring out the playfulness in everyone – of all ages, across the home and every day.
With a room divider, siblings can have their own, private spaces even when they share a room.
A room divider can create an area for boisterous play, offer privacy around the desk, add a snug feel by the head of the bed or act as a decorative backdrop that frames part of the room.
The door, the holes and the possibility to fold the divider mean that it can be positioned and used in many ways.
Designer
Johanna Jelinek
Good to know
IKEA of Sweden AB SE-343 81 Älmhult, IKEA.com
Materials and care
Material
- 100% polyester (min. 60% recycled)
Care
Do not wash.
Do not bleach.
Do not tumble dry.
Do not iron.
Do not dryclean.
Wipe clean with a damp cloth.
Safety and compliance
Recommended for ages from 3 years.
Measurements
- Width: 190 cm
- Height: 120 cm
- Thickness: 1 cm
- Package quantity: 1 pack
Packaging
GREJSIMOJS
Article number706.031.82- Width: 48 cm
- Height: 4 cm
- Length: 119 cm
- Weight: 3.64 kg
- Package(s): 1
Story
Let your home come out and play
What happens when a bunch of designers come together for a deep dive into the world of play and playfulness? First of all, they have a lot of fun. Secondly, they create a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffes, and much more – made to spark more play, every day, across the home.
"More and more parents recognise the importance of play for their children’s happiness and wellbeing – and want to play more with their kids. GREJSIMOJS collection is based on those insights”, says development leader Karin Blindh Pedersen.
Mission: Make people smile
3, 116, or anywhere in between? Perfect!
The items in GREJSIMOJS span from colourful and bold to sleek and neutral. Combining fun and function, they make it easier to get the play going, whether you go all in or prefer hiding the playfulness in plain sight. And not only do they inspire to play across the whole home – they inspire everyone to unleash their playfulness. So are you 3, 116 or anywhere in between? GREJSIMOJS is for you.