Despite being firmly grounded in the science of play, the design process was as playful as the products themselves. Each designer was asked to start in the everyday activity where they get lost in the moment and simply have fun – and to create items that make people smile. “To me, playfulness is a way of looking at life that boosts creativity and makes me believe that everything is possible. I won’t ever allow my inner child to grow up”, says Marta Krupinska, one of the designers behind the collection.
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GREJSIMOJS
106.018.31The graphical pattern is not only a fun pop of colour in a children's room – it's also nice and playful design element in your bedroom. The GOTS-certified organic cotton is cool and comfy against the body.
DesignerAkanksha Deo
Product features
- Cotton
- Thread count: 152 /inch² / 60 /cm²
More information
The cool insect design makes a playful addition to any room.
Just as suitable for children as for playful adults who are young at heart.
Made from 100% cotton – a natural material which is smooth against your child's skin and becomes softer after each wash. Tested and contains no substances, phthalates or chemicals that can harm your child's skin or health.
Cotton is a soft and easy-care natural material that you can machine wash.
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Story
Let your home come out and play
What happens when a bunch of designers come together for a deep dive into the world of play and playfulness? First of all, they have a lot of fun. Secondly, they create a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffes, and much more – made to spark more play, every day, across the home.
"More and more parents recognise the importance of play for their children’s happiness and wellbeing – and want to play more with their kids. GREJSIMOJS collection is based on those insights”, says development leader Karin Blindh Pedersen.
Mission: Make people smile
3, 116, or anywhere in between? Perfect!
The items in GREJSIMOJS span from colourful and bold to sleek and neutral. Combining fun and function, they make it easier to get the play going, whether you go all in or prefer hiding the playfulness in plain sight. And not only do they inspire to play across the whole home – they inspire everyone to unleash their playfulness. So are you 3, 116 or anywhere in between? GREJSIMOJS is for you.