Despite being firmly grounded in the science of play, the design process was as playful as the products themselves. Each designer was asked to start in the everyday activity where they get lost in the moment and simply have fun – and to create items that make people smile. “To me, playfulness is a way of looking at life that boosts creativity and makes me believe that everything is possible. I won’t ever allow my inner child to grow up”, says Marta Krupinska, one of the designers behind the collection.
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GREJSIMOJS
One moment it's a cosy, colorful blanket to curl up under – the next, a fun mat for aiming at the bull’s eye, playing tic-tac-toe or playing with cars. Made of soft GOTS-certified organic cotton.
Article number606.020.03
Product details
The soft, knitted structure makes the blanket extra cuddly to snuggle up under – perfect for cosy moments in bed or on the sofa.
Create a playful, colourful and coordinated children's room by combining with other items in the GREJSIMOJS collection, for example floor cushions and duvet cover.
Comprises of 100% organic cotton certified by GOTS - the Global Organic Textile Standard.
Cotton is a soft and easy-care natural material that you can machine wash.
With the GREJSIMOJS collection, we want to inspire play and togetherness. The products bring out the playfulness in everyone – of all ages, across the home and every day.
Designer
Akanksha Deo
Good to know
IKEA of Sweden AB SE-343 81 Älmhult, IKEA.com
Materials and care
Material
- 100% cotton
Care
Shrinkage maximum 6%.
Machine wash, max 40°C, mild process.
Wash together with similar colours.
Do not bleach.
Tumble drying, low temperature (max 60°C).
Iron, max 150°C.
Do not dryclean.
Wash this product before first use.
Safety and compliance
Recommended for ages from 3 years.
Measurements
- Length: 170 cm
- Width: 130 cm
Packaging
GREJSIMOJS
Article number606.020.03- Width: 20 cm
- Height: 9 cm
- Length: 33 cm
- Weight: 0.78 kg
- Package(s): 1
Story
Let your home come out and play
What happens when a bunch of designers come together for a deep dive into the world of play and playfulness? First of all, they have a lot of fun. Secondly, they create a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffes, and much more – made to spark more play, every day, across the home.
"More and more parents recognise the importance of play for their children’s happiness and wellbeing – and want to play more with their kids. GREJSIMOJS collection is based on those insights”, says development leader Karin Blindh Pedersen.
Mission: Make people smile
3, 116, or anywhere in between? Perfect!
The items in GREJSIMOJS span from colourful and bold to sleek and neutral. Combining fun and function, they make it easier to get the play going, whether you go all in or prefer hiding the playfulness in plain sight. And not only do they inspire to play across the whole home – they inspire everyone to unleash their playfulness. So are you 3, 116 or anywhere in between? GREJSIMOJS is for you.