This is our third collection developed in collaboration with Nordens Ark, a Swedish wildlife conservation centre. Together, we work to bring awareness to one of our world’s unique ecosystems. ALPTALL lets you turn into a red panda with a towel after taking a bath or walk in the footsteps of a snow leopard on a rug. Every product is designed to let you explore and learn about the plants and animals from this remarkable region. “We want to shine a light on this part of the world in a way that’s both educational and inspirational,” says Bodil. “It’s somewhere a lot of people never get to visit, but with the collection, and some imagination, you can almost get there from the comfort of your home.”
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ALPTALL arrives on 30 September at 21:59.
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ALPTALL
906.251.64Follow the tracks of the snow leopard, red panda and jerboa into imaginary worlds! This rug is soft to walk on and comes in two versions with tracks leading in different directions. Choose your favourite in the store!
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The neutral colours mean that the rug matches well with most decors and suits many different rooms.
The rug's softly tufted surface is comfortable to both play and walk on – for small and big feet.
The pile of the rug dampens sound, creating a snug feeling, and is soft to walk on for all sizes of feet.
The rubber backing keeps the rug in place when the child runs/plays on it.
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Story
Welcome to the wild Himalayas
Get ready for adventure! From chilly deserts, through lush forests and up rocky mountains, the only thing you need to pack is your imagination. Along the way you’re sure to meet some of the unique animals that call this landscape home. Like the long-eared jerboa with a powerful hop, and the Pallas’s cat, who’s grumpy face just might make you smile.
“We work hard to make sure the soft toys are really like the animals they’re based on,” says Bodil Fritjofsson, Better Homes Leader, who worked to develop the soft toys for ALPTALL collection. “And it’s exciting for us to learn about these animals, too. Some of them we’d never heard of before!”
A new world to explore
Let your imagination run wild
We believe children are the most important people in the world, and we know play is essential to their health, development and happiness. That’s why ALPTALL offers parents and their children different ways to get playful – whether it’s solving puzzles in the activity book or getting lost in a make-believe world with a soft toy friend.