Our Let’s Play for Change campaign

Many colourful, illustrated squares with graphic icons symbolising the themes of the IKEA Let’s Play campaign.

Our Let’s Play for Change campaign

With our IKEA Let’s Play for Change campaign, we want to show people that play is a basic need rather than a luxury. Play is vital, not just for kids, but for all of us. Why? Because when we spark play, we connect, create, recharge, escape and explore.

During the campaign, our stores are extra playful places to be. Because we want you to play more, to see how light and simple activities makes everyday life more playful.

We hope you’ll join us in getting lost in the joy of play, and that you’ll find out how simple it is to carry on the fun at home.

An adult and a child are playing together in a gymnastic way, one of the themes of the IKEA Let’s Play campaign.

We know play

We’re real play geeks, having studied, examined and analysed what makes play happen, what gets in its way and how different cultures do it. We published our latest findings as the IKEA Play Report ’17 which, combined with our two previous Play Reports, represents the world’s largest body of research on play.

An parent and his child are doing crafts together, one of the themes of the IKEA Let’s Play campaign.

We’ve also created a mini guide including fun activities to do with your kids, to inspire you to play more at home. Because play is vital for all of us, we want to show people that, no matter who you are, it’s easy for everyone to spark it everywhere, every day.

Two young people playing baseball. Developing teamwork skills is one of the themes of the IKEA Let’s Play campaign.

Kids play – a fundamental right, a basic need

Play helps us develop important skills such as teamwork, risk taking and resilience to stress. It is so vital that the UN Convention on the Rights of the Child declares that every child has a right to play. Yet millions of children across the world are denied their fundamental right to play and develop in a safe, secure environment.

Through our Let’s Play for Change campaign, the IKEA Foundation has partnered with six leading organisations – Handicap International, Room to Read, Save the Children, Special Olympics, UNICEF and War Child – to provide even the most vulnerable children with safe places where they can play, develop and simply enjoy being kids. Thanks to their work, 150,000 children are now enjoying their right to play.

Soft toys with funny faces and features drawn by kids and produced by IKEA and sold in IKEA stores globally.

Our Soft toy drawing competition and SAGOSKATT – it all goes to charity

Designed by kids to help other kids, the cute, cuddly SAGOSKATT soft toy collection is back. This family of funny friends is the definition of play with a purpose: the full purchase price of each SAGOSKATT soft toy will be donated to local charities in order to support every child’s right to play and develop.

This year’s collection consists of a pink unicorn living in the clouds; a rainbow-coloured shark travelling the seas; a mischievous blue monster; a hedgehog/dinosaur/monster hybrid who loves tropical fruit; and a spotty seal who plays with a little fish.

The IKEA Soft toy drawing competition for next year’s toy designs is currently open, so we’re calling on all IKEA FAMILY members’ creative kids, aged 0-12, to take part between [date-date]. The most unique creations will be turned into real toys to be sold in every IKEA store and to inspire kids play across the world.

The IWitness Global Citizens program

This program gives IKEA co-workers a chance to see first-hand how the money raised through IKEA Good Cause campaigns contributes to a better life for children in the world’s poorest communities. Co-workers visit various projects run by IKEA Foundation partners, and share their experiences on IKEA Foundations’ Global Citizens blog.