IKEA Life at Home Report New Zealand
IKEA has set out to deeply understand the home furnishing needs and dreams of New Zealanders with the IKEA Life at Home Report ahead of its arrival in late 2025.
The first New Zealand edition of the report is based on a study of 500 New Zealand homes to understand how we can create a better everyday life for New Zealanders.
Top New Zealand Life at Home insights
The IKEA Life at Home Report New Zealand reveals some fascinating insights into the everyday lives of Kiwis. Here are some of our top life at home findings where New Zealanders stand out from the rest of the world.
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Download the Life at Home Report New Zealand
The IKEA Life at Home Report New Zealand details everything from how New Zealanders feel about home to habits that can’t be found anywhere else in the world. These insights impact how IKEA will develop solutions and inspiration for New Zealanders.
Brianna’s Home
Brianna lives with her husband and two kids. Home is a reflection of the family. “The second lounge is either retro furniture that we’ve done up, or furniture that was passed down to us. I love displaying it here with our favourite collected items.”
Justine and Josh’s Home
Justine and Josh like to cook so it’s important for them to have a functional kitchen with plenty of storage. “We had to get creative with the pantry – we’ve put in pull-out shelves so that we don’t have to reach far back to get what we need.”
Olivia’s Home
Olivia lives with her partner Sam. “My green-thumbed father-in-law and builder dad are helping me with the veggie patch. I started gardening to overcome my hate of tomatoes – now I grow them all the time, and actually like to eat them.”
To create a better everyday life
With over 80 years of global home furnishing expertise, our ambition is to create a better everyday life for New Zealanders when we arrive in 2025.
Insights from the Life at Home Report will serve as a foundation for how IKEA will be tailored to the home furnishing needs and dreams of New Zealanders, influencing how we communicate, develop and present home furnishing solutions.
