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About us

What started as a tiny mail order company in rural Sweden has now become a global home furnishing brand that brings affordability, design and comfort to people all over the world. We may have come a long way since our humble beginnings, but our vision remains the same: to create a better everyday life for the many people. Here you can explore the IKEA story and learn more about our heritage and the events that shaped us.

Two bare-footed children in grey track suit pants and long-sleeved t-shirts jumping on a dark blue sofa.

The IKEA vision

“To create a better everyday life for the many people.” This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.

By sharing what we do, and speaking up for what we believe in, we can be part of positive change in society.

The IKEA values

Our values reflect what we consider to be important. So important in fact that we refer to them as one of our “forever parts”. They guide us in our everyday lives at work in everything from how we treat people and the planet to how we make decisions – large or small.

  • Togetherness or “Tillsammans” as we say in Swedish, is a big deal for us. In fact, it’s at the very heart of the IKEA culture. We know we’re at our best when we trust each other, pull in the same direction and, not least, have fun together.

  • We want to be a force for positive change. Our reach gives us the possibility to make a significant and lasting impact – today and for the generations to come. We will continue to offer more sustainably sourced and manufactured products and help people live a more sustainable life at home.

  • We’re constantly challenging ourselves and others to make more from less without compromising on quality. Every day, everywhere, we do our best to discover and eliminate unnecessary costs, because low prices are impossible without low costs.

  • A simple, straightforward and down-to-earth approach is part of our heritage. In our world, simplicity means efficiency and doing what comes naturally. We say “no” to complicated solutions and see bureaucracy as our greatest enemy.

  • We believe that whatever we are doing today, we can do a bit better tomorrow. To us there is no such thing as impossible. In fact, finding solutions to “impossible” challenges is what made us successful.

  • We are not like other businesses, and we don’t want to be. We want to challenge conventions and drive positive changes in our industry and sometimes even in the world. We are restless doers, driven by curiosity, enthusiasm and a desire to create a better world.

  • We make a point of giving people a lot of responsibility early on in their IKEA journey. We believe in empowering people and in the power of the individual who wants to grow. And each one of us grows with bigger and more challenging tasks.

  • To us, leadership is an action, not a position. We give people’s values as much weight as their competence and experience. People who “walk the talk” and lead by example.

A portrait of IKEA founder Ingvar Kamprad, outdoors smiling while wearing a pink, white and green striped shirt.
Most things still remain to be done. A glorious future!

Ingvar KampradIKEA founder

The cover photo of the 1973 IKEA Catalogue showing a couple reclining on two TAJT easy chairs in a room with yellow carpet.

A brief history of IKEA

The IKEA story began in the Swedish town of Älmhult in the 1940s, with an enterprising boy who hoped to improve the lives of people everywhere.