Småland – the magical forest for play and fun
IKEA Sylvia Park opens 4 December and we’re bringing more than home furnishings. Introducing Småland, a free supervised play area where kids can be entertained while grown-ups shop.

From Swedish forests to Sylvia Park
At IKEA, Småland is a free, supervised play area for children aged 3 – 8 years old. While parents browse, shop, or grab a coffee, kids can play, explore and create in a safe and inclusive environment inspired by the forests of southern Sweden.
The name Småland is a nod to the founder of IKEA, Ingvar Kamprad’s roots in Sweden – a region known for its rugged landscapes and resourceful spirit. Designed to blend fun with functionality, Småland gives little ones the freedom to play their way, whether they’re climbing, crafting, or simply taking a break. In Swedish, 'små' means 'small', making it the perfect place for little ones to have big adventures.
Something for everyone
Here’s a peek at what your little ones will discover inside Småland:
- Active zone – Soft-foam structures, tunnels, and balance beams encourage movement and exploration, sparking imagination through hands-on play.
- Creative corner – A bright space stocked with colouring stations, craft supplies and collaborative craft tables for budding artists.
- Quiet area – A cosy zone with soft seating where kids can rest or enjoy a fun movie.
Plan your visit to Småland
Småland will soon be ready to welcome little adventurers, here’s how to join the fun:
- Visit Småland in-store – No bookings needed just turn up and register. Småland will be located near the store entrance and will be open daily.
- 30 minute play sessions – Children aged 3 – 8 years old who are independently toilet-trained can enjoy 30 minutes of play. IKEA Family members get an extra 30 minutes (Monday – Friday).
- Supervision by trained co-workers – Co-workers are trained in first aid, safety, and inclusive care to keep things safe and welcoming.
- Easy pick-up – You’ll receive a notification when it’s nearly time to collect your child. The person who signed them in must be the one to pick them up.
Enjoy extended Småland play with IKEA Family
Need more time? The littlest family members can spend more time playing to give you extra time to shop. Enjoy an extra 30 minutes of play in Småland Monday to Friday as an IKEA Family favourite.







