Småland – the magical forest for play and fun
We like to make visiting IKEA both fun for kids and easier for grown-ups. Småland is a free supervised play area where kids can be entertained while grown-ups shop.

From Swedish forests to Sylvia Park
At IKEA, Småland is a free, supervised play area for children aged 3 – 8 years old. While parents browse, shop, or grab a coffee, kids can play, explore and create in a safe and inclusive environment inspired by the forests of southern Sweden.
The name Småland is a nod to the founder of IKEA, Ingvar Kamprad’s roots in Sweden – a region known for its rugged landscapes and resourceful spirit. Designed to blend fun with functionality, Småland gives little ones the freedom to play their way, whether they’re climbing, crafting, or simply taking a break. In Swedish, 'små' means 'small', making it the perfect place for little ones to have big adventures.
Something for everyone
Here’s what your little ones will discover inside Småland:
- Active zone – Soft-foam structures, tunnels, and balance beams encourage movement and exploration, sparking imagination through hands-on play.
- Creative corner – A bright space stocked with colouring stations, craft supplies and collaborative craft tables for budding artists.
- Quiet area – A cosy zone with soft seating where kids can rest or enjoy a fun movie.
Plan your visit to Småland
Småland is waiting to welcome little adventurers, here’s how to join the fun:
- Visit Småland in-store – No bookings needed just turn up and register. Småland is located near the store entrance and is open daily.
- 30 minute play sessions – Children aged 3 – 8 years old who are independently toilet-trained can enjoy 30 minutes of play. IKEA Family members get an extra 30 minutes (Monday – Friday).
- Supervision by trained co-workers – Co-workers are trained in first aid, safety, and inclusive care to keep things safe and welcoming.
- Easy pick-up – You’ll receive a notification when it’s nearly time to collect your child. The person who signed them in must be the one to pick them up.
Enjoy extended Småland play with IKEA Family
Need more time? The littlest family members can spend more time playing to give you extra time to shop. Enjoy an extra 30 minutes of play in Småland Monday to Friday as an IKEA Family favourite.
Småland rules and safety
- Småland is for the children of IKEA customers, and can be used once a day for 30 minutes.
- Children can be picked up only by parents who signed their application forms.
- Fill out the application form at the Småland entrance and pick up your child at the Småland exit.
- You will be contacted if your child is crying or injured. Come to Småland immediately if you are contacted by the provided pager.
- Capacity limits are set for safety reasons. When it exceeds the capacity, you may have to wait.
- In the event of an emergency, staff will evacuate your child to the assembly point.
- Should we need some assistance with your little one(s), you will receive a notification on the pager given at registration asking you to return to the Småland play area.
- We always have a co-worker fully trained in first aid in the Småland area at all times.
- For more information, talk to Småland coworkers.







