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The IKEA Concept

The IKEA Concept starts with a belief that a good design must be affordable to a wide range of people, not just a lucky few. We’re curious about the world around us and want to make a positive difference by bringing the IKEA brand to millions of homes, offering home furnishing solutions to people with big dreams and thin wallets.

Our vision

At the heart of the IKEA concept is our vision: to create a better everyday life for the many people. This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.

Person is drying the yellow coloured yarns

Our vision is to create a better everyday life for the many people. 

Our business idea

While our vision tells us why we exist, our business idea tells us what we want to achieve. And if you’ve ever visited IKEA, you’ll have probably worked out what our business idea is: To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. 

“IKEA is not the work of one person alone. It is the result of many minds and many souls working together through many years of joy and hard work.”
Ingvar KampradIKEA Founder
Ingvar Kamprad holding chairs

Our values

Our values reflect what we consider to be important. So important in fact that we refer to them as one of our “forever parts”. They guide us in our everyday lives at work in everything from how we treat people and the planet to how we make decisions – large or small.