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IKEA and Focus Ireland: A cake that cares

At IKEA UK & Ireland, we’re committed to being part of the solution. As part of our partnership with Focus Ireland, we’ll give €1 from every slice of Salted Caramel Gateau (IE) sold, to Focus Ireland’s emergency helpline, a vital service for people facing homelessness. 

Salted Caramel Gateau

A sweet way to make a difference

The campaign will cover all the devolved nations, with funds going directly to Shelter Cymru, Housing Rights of Northern Ireland, Focus Ireland of the Republic of Ireland and Shelter Scotland — helping ensure support reaches those who need it most, wherever they are. Salted Caramel Gateau will be available for purchase from our IKEA Customer Restaurant, in IKEA Ballymun, from 3rd November until stocks last.  

This activity sits within IKEA’s long-term partnerships which campaign to create systemic change that addresses the housing emergency in the UK and Ireland because we share the belief that “Home is Everything”. 

For anyone affected by the housing emergency, please visit Focus Ireland | Challenging homelessness. Changing lives. 

Sr Stanislaus Kennedy founded Focus Ireland following her research into the needs of women experiencing homelessness in Dublin in the 1980s.  

Sadly we know that even 40 years after this research, it is women, and especially lone mothers, who are often paying the highest price for the housing emergency.  

For example, in England, although lone mothers make up just 20% of families in the general population, they represent 51% of families in temporary accommodation. With a single income stretched by soaring rents, the challenges of childcare, and frequent discrimination from landlords, many are left with no other option. 

To bring these realities to life, we invited three mothers to share their experiences of living in temporary accommodation. In conversation with one another, their stories shine a light on the realities of the housing emergency, and why action is urgently needed. 

Ireland  

IKEA are proud to give €1 from each slice of limited edition Salted Caramel Gateau Cake sold in IKEA stores in Ireland to Focus Ireland (registered Charity number CHY 7220). Money received will go towards Focus Ireland's Advice and Information Service, supporting people and families facing or experiencing homelessness, and helping to prevent others from entering homelessness.