Privacy policy

1. What personal data do we collect?

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

The personal data we collect from you and process may include:

• Your name and title
• Your email address
• Your mobile telephone number
• Your date of birth
• Your address
• Your IKEA Family card number
• Your purchasing activity
• Your credit or debit card, or other payment information
• Your account password and login details
• Your preferred store
• Your comments, product reviews and responses on surveys you complete
• Your interactions with any marketing emails sent from us to you
• Any shopping preferences or details to help us suggest items for you
• Your images on CCTV and security body worn cameras
• Your car number plate if recorded to manage parking at our stores, or to detect vehicles of interest for the purposes of prevention and detection of crime
• Information about your device type
• Website / browsing history, including location data
• Cookie information (please see our Cookie Policy for details)

It may also include any information you give us:

• When you contact or are contacted by; our customer services, remote sales, planning or remote planning teams.
• When you contact or are contacted by our legal teams.
• When you engage with our social media platforms (for example by tagging us in a post on Instagram or commenting during one of our live-streams)
• When you sign up for IKEA Family membership and engage with IKEA Family membership benefits, such as recommendations based on your prior purchases at IKEA and reward points.
• When you make an appointment with us (for example, appointment booking information and any information given during the appointment)

If you are using a mobile device and shopping with us online or browsing our website, and logging onto WIFI in store using your laptop or mobile we may collect:

• your IP address or other device identifier,
• your browser type and version,
• your time zone setting,
• operating system and platform

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

Third Parties

We work with a number of third parties to provide goods and services, such as our last mile delivery providers, in-store minicab concessions, in-store rental car and van providers, IKEA Kitchen Services and TaskRabbit, our assembly serviceInternalproviders. These providers may collect personal data directly from you to organise and book their services, or for their own marketing and tracking purposes. If they do collect your personal data, they will be acting as Data Controllers in their own right, separately from IKEA. If they use your personal data, their own privacy policies will apply and they should provide you with access to their privacy policy at the time that they collect your personal data.

Where you are using a mobile device whilst in store with its WiFi capability switched on and access our free in-store WiFi, we may additionally collect your location and device data whilst you are within the IKEA store or immediately within its perimeters. We use this information on an anonymous basis and will never use it to identify any particular user. We won't be able to link this data to any other data that we hold about you and the purpose of collecting this data is to perform analysis and to help us identify people flows around our stores to maximise the efficiency of our store design. If you do not want us to track your device or use your information in this way, please disconnect from our free in-store WiFi and turn off the WiFi capability on your phone or other electronic device within your settings.

We may, where we have a lawful basis for doing so, also collect personal data about you from third parties, or companies who have obtained your permission to share this information with us, or who need to share information with us in relation to goods or services you have purchased. When we work with such third parties, you would have been informed about this data sharing at the time of collection. We use this and our own data to better understand our customers and their needs.

We do not knowingly solicit personal data from children or send them requests for personal data. We acknowledge that visitors of all ages may use our website, however, we do not intentionally collect personal data from those under the age of 18.

2. When do we collect your personal data?

• When you purchase products and services from us in store, online, using the IKEA App or over the phone
• When processing requests for tax invoices related to purchases made in store or online
• When you access our website or use any of our mobile apps, our website also uses cookies; to find out more about the use of cookies and how you can manage them, please read our Cookie policy
• When you have your WiFi settings switched on and are logged into our in-store WiFi•
• When you join our IKEA Family loyalty club
• When you contact us or we contact you to take part in surveys, competitions or promotions• When you register for in store events or activities
• When you provide feedback using our digital tools both in store and online
• When you contact or are contacted by our Customer Services, sales and planning teams whilst in store, via online, over the phone or via web chat
• When you engage with us on social media (by mentioning/tagging us or by contacting us directly)
• When your image may be captured via our CCTV system or body camera worn by our security team. Your car number plate may also be captured by our ANPR system

3. How do we use your personal data and what are our legal justifications for doing so?

There are a number of different reasons why we might use your personal data, depending on what type of data you have provided. You do not have to provide any of this personal data to us but if you don’t, we might not be able to make our products and services available to you, your overall shopping experience may be less personalised and it is less likely that you will receive our best overall customer experience.

This list shows how we use your personal data and why:

Personal data: Your name and contact details

How we use this personal data:

1. To fulfil your order, take payment from you i.e. taking payment, update you regarding the status of your order and shipping the order to you (including the printing of labels).
   Why we do it (lawful basis) 
   We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data when you make an order for products and services.
2. To provide a tax invoice to you related to your in store or online purchase
   Why we do it (lawful basis) 
   We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data when you make an order for products and services.
3. To manage any issues during order fulfilment, including Click and Collect, to manage your returns, exchanges and refunds, and to manage and process planning, measuring and remote sales appointments.
   Why we do it (lawful basis) 
   We've got to do this to perform our contract with you. We may also keep a record of this to comply with our legal obligations.
4. To sign you up to receive our email Newsletters by submitting your details via our online form.
   Why we do it (lawful basis) 
   You consent to receive our email Newsletters if you chose to sign up by completing and submitting our online form. You can opt out of these at any time through your account settings.
5. To register you for an IKEA Family membership account..
   Why we do it (lawful basis) 
   We've got to do this to perform our contract with you.
6. To update you regarding your IKEA Family account.
   Why we do it (lawful basis) 
   We've got to do this to perform our contract with you.
7. To send you offers, promotions and events for IKEA Family members.
   Why we do it (lawful basis) 
   IKEA relies upon your consent to send you promotions relevant to the IKEA Family scheme and your chosen interests within your profile. You can opt out of these at any time through your account settings.
8. To send you service communications, conveying a specific message unrelated to marketing purposes.
   Why we do it (lawful basis) 
   IKEA has a legitimate interest to communicate with you on occasion, to support your experience with us.
9. To create e-receipts, for online purchases, and to connect your in-store receipts to your Family membership account.
   Why we do it (lawful basis) 
   IKEA has a legitimate interest to ensure e-Receipts are provided to a valid email address.
10. To verify your identity when you access your IKEA profile, IKEA Family Membership Account, or to contact you to perform security checks when you speak to Customer Services.
    Why we do it (lawful basis) 
    IKEA has legitimate interest in ensuring that you are who you say you are to ensure goods and services are provided to the correct person.
11. In the detection and prevention of fraud or other crimes.
    Why we do it (lawful basis) 
    IKEA has legitimate interest in protecting itself from Fraud.
12. To receive your feedback whilst in store and online and monitor how happy you were with your visit.
    Why we do it (lawful basis) 
    IKEA has legitimate interest in improving our customer experience.
13. To monitor and improve the services and the Website, including monitoring browsing activity and session replays.
    Why we do it (lawful basis) 
    IKEA has legitimate interest in monitoring the websites to improve customer experience.
14. To be able to return any lost and found items to you or record any incidents or accidents in store.
    Why we do it (lawful basis) 
    You have legitimate interest in providing this information to IKEA to ensure we can manage any of the occurrences that may occur in store.
15. To send you an email that you have abandoned your basket or, for existing customers (subject to your preferences), where we send you updates on items you have been browsing.
    Why we do it (lawful basis) 
    IKEA has legitimate interest to sell its products, including checking to see if customers want to continue processing their order.
16. To invite you to take part in surveys such as pulse CX, abandon basket and the IKEA App, online surveys on the website NPS – rate and reviews industry benchmark, search survey – how happy were you with search result.
    Why we do it (lawful basis) 
    IKEA has a legitimate interest in selling its products and improving our customer experience. We don't need your consent to send you these communications, but they will not include any promotional content unless you have opted-in to receive marketing from us. We use responses from surveys to monitor and improve the quality of our products and services and your overall customer experience.
17. To send you marketing promotions, offers, competitions and events by email, post, phone and SMS for IKEA goods and services, (subject to your preferences). Please see the section below on Marketing for more information.
    Why we do it (lawful basis) 
    We will do this based on the consent you give us when you register with us online or join the IKEA Family membership. You are free to opt-out of receiving these communications at any time.
18. To secure a place for you at events you have requested to attend.
    Why we do it (lawful basis) 
    IKEA has a legitimate interest in managing capacity for the events it provides.
19. To administer any prize draws or competitions that you choose to enter. We sometimes use third parties to help us do this - we will make this clear in the terms and conditions of the prize draw or competition.
    Why we do it (lawful basis) 
    We will do this based on the consent you give us when you enter. If a third party will use these details to contact you directly as part of the prize draw or competition, we will ask for your consent to that third party contacting you.
20. To send you communications via selected channels push notifications that you sign up to via your personal device to keep you up to date with our latest offers, products and promotions.
    Why we do it (lawful basis) 
    We will do this based on the consent you give us when you sign up to receive these notifications. You can stop receiving these at any time. Please see our Marketing section for more details.
21. To process and manage your booking/appointment.
    Why we do it (lawful basis) 
    We've got to do this to perform our contract with you and to enable us to set up the appointment and arrange this with you.
22. To combine aggregated information about our customers (that doesn't identify those customers) to help us track performance and improve the services we offer. Some of this data will be shared with selected third parties such as Google Analytics etc.
    Why we do it (lawful basis) 
    IKEA has legitimate interest in analysing this information to improve customer experience.
23. To send you service emails or communications required by law to update you about any changes to our goods and services, any information required by law relating to your order or product recalls.
    Why we do it (lawful basis) 
    We need to do this to comply with our legal obligations. We don't need your consent to send you these communications, but they will not include any promotional content.
24. To develop and test any changes or improvements to our websites, goods or services.
    Why we do it (lawful basis) 
    IKEA has legitimate interest in developing and testing our goods and services to improve customer experience.

Personal data: Your payment details

How we use this personal data:

1. To fulfil your order, i.e. taking payment, updating you regarding the status of your order and shipping the order to you. As well as managing any issues during order fulfilment.
   Why we do it (lawful basis) 
   We've got to do this to perform our contract with you and our contracts with partners and suppliers who work with us to provide a service to you.
2. To analyse customer spend within our stores and online.
   Why we do it (lawful basis) 
   IKEA has legitimate interest in analysing this information to improve customer experience.

Personal data: Your login and Password

How we use this personal data:

1. To verify your identity when you access your account.
   Why we do it (lawful basis) 
   IKEA has legitimate interest in ensuring that you are who you say you are to ensure goods and services are provided to the correct person.

Personal data: Your device information, preferences and cookies provided when you browse our website 

How we use this personal data:

1. To tailor your experience online and send you personalised emails (in combination with other information you have provided us or our third parties) so that we can offer you goods and services and promotions, offers and events we think you will be interested in.
   Why we do it (lawful basis) 
   We will do this where you have consented to the use of cookies on our database. Please see our section on Cookies and our Cookie Policy for more details. You can manage your cookie settings at any time.
2. To show you advertising on such Social Media platforms as Facebook and Twitter or third party advertising that may appear on other websites you use.
   Why we do it (lawful basis) 
   We will do this where you have consented to the use of cookies on our database. Please see our section on Cookies and our Cookie Policy for more details. You can manage your cookie settings at any time.
3. To combine the information that we collect directly from you with any information that we obtain from third parties to whom you have given your consent to pass that data onto us, such as the Social Media platforms and publicly available information we describe above.
   Why we do it (lawful basis) 
   IKEA has legitimate interest in understanding our customers and what will interest them for the best customer experience. This also helps us identify trends in different countries which helps us to better understand our customers in those countries.
4. To combine with personal data that we collect directly from you (including survey responses) with any information that we obtain from third parties in order to classify our customers into segments, using shopping habits information regarding your personal or professional interests, demographics, experiences with our products and contact preferences.
   Why we do it (lawful basis) 
   IKEA has legitimate interest in understanding our customers and what will interest them for the best customer experience. These segments help us to understand our customers better. To the extent we receive data from third parties, this will be based on the permission you have given that third party to share your data with us.

Personal data: Device information and details when using our Wi-Fi

How we use this personal data:

We do this to allow you to use our in-store Wi-Fi service. We use ‘Yo Wireless’ to provide the Wi-Fi.
Why we do it (lawful basis) 
We've got to do this to perform our contract with you. We will also ask you if you want to consent to email marketing through this registration.

Personal data: Information about yourself that you choose to submit or post as part of your IKEA Family membership or that relates to your activities in the IKEA Family 

How we use this personal data:

1. We do this to promote the IKEA Family and IKEA products in marketing campaigns using content that has been posted by our IKEA Family members. Please see the IKEA Family Terms of Use for further information.
   Why we do it (lawful basis) 
   IKEA has a legitimate interest in promoting the IKEA Family and IKEA products to our customers. You are free to edit or remove your content from the IKEA Family at any time.
2. To administer, store and deduct as appropriate; “IKEA Reward Keys” for applicable activities linked to your IKEA Family Membership. Please see the IKEA Family Terms of Use for further information.
   Why we do it (lawful basis) 
   IKEA has a legitimate interest to award it’s members via this loyalty scheme for taking part in applicable activities.

Personal data: Financial information, social media information

How we use this personal data:

When combined with personal identification and contact details to investigate cases of fraud.
Why we do it (lawful basis) 
IKEA has legitimate interest in protecting ourselves from various types of fraud.

Personal data: Your image on CCTV

How we use this personal data:

1. To ensure the safety and security of colleagues and customers and the prevention or detection of unlawful acts.
   Why we do it (lawful basis) 
   IKEA has legitimate interest in protecting itself from crime, and to provide a safe working environment for our staff.
2. To administer parking regulations in those car parks which are linked to our Stores.
   Why we do it (lawful basis) 
   IKEA works with the third party operators of the car parks and has legitimate interest to ensure that these parking regulations are adhered to.

To make our products and services available to you

We use your personal data to provide you with the information, products and services that you request or purchase from us (i.e. to complete certain tasks, processes or orders on our website or within our apps, take payment online (where applicable) and deliver your products or services), and to communicate with you regarding those products and services that you purchase from us and respond to your questions and comments;

We may also use your personal data to measure how satisfied our customers are and provide customer service (including troubleshooting in connection with purchases or your requests for services or when you ask us questions on social media);

Alternatively, in some cases, we rely on our legitimate interests as a business (for example, to measure customer satisfaction and troubleshoot customer issues). Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

For administrative and internal business purposes

We may use your personal data for our internal business purposes, such as enhancing our site, improving our services and products and identifying usage trends. We may also use your data to monitor the use of our website and ensure that our website is presented in the most effective and relevant manner for you and your device and setting default options for you (such as language and store location);

It is in our legitimate interests as a business to use your personal data in this way. For example, we want to ensure our website is customer friendly and works properly and that our products and services are efficient and of high quality. We also want to make it easy for you to interact with us. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

For security and legal reasons

We use your personal data to:

• ensure the personal and financial information you provide us is accurate;• conduct fraud checks or prevent other illegal activity;
• protect our rights or property (or those of others); and
• fulfil our legal and compliance-related obligations.

In some cases, we will use your personal data because it's necessary for us to comply with a legal obligation (such as if we receive a legitimate request from a law enforcement agency). In other cases (such as the detection of fraud) we will rely on our legitimate interests as a business to use your personal data in this way. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

For the purposes of safety, detection and prevention of crime, IKEA will use its legitimate interests to share certain information with third parties with which it has data processing agreements. This may include CCTV and other potentially identifiable information collected during IKEA's monitoring, detection, crime and safety activities.

In relation to your IKEA Family membership

We use your personal data to personalise your experience with IKEA to:

• provide you with marketing material via SMS, post and email if you have given us your consent to this;
• process your registration details, account activity and purchase history to analyse how you shop and what you shop for. This may include information on products you have viewed, historical transactions and products you have added to your online basket. This allows us to provide a browsing experience which is relevant to you;
• manage your reward keys balance based on purchases and interactions you have with us;
• in some instances we will send specific offers to our members based on their in-store spend or on a special occasion such as when we know it's your birthday;
• measure the effectiveness of our marketing campaigns and our advertising;
• carry out limited automated decision making based on the information you have given us when we segment our

We rely on your consent to send direct SMS, postal and email marketing messages to you as an IKEA Family member based on the consent we acquired from you when you signed up, as amended by you from time to time.

In other cases (for example, measuring the effectiveness of our marketing), we will rely on our legitimate interests as a business to communicate with our IKEA Family members in an engaging and efficient way. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

To personalise your shopping experience and improve our operations

We use your personal data to:

• allow you to create a profile on our website which enables you to purchase IKEA products and services online without having to fill in your personal data every time you shop online with us;
• provide you with marketing material via SMS and email;
• analyse how you shop and what you shop for. This may include information on products you have viewed, historical transactions and products you have added to your online basket. This allows us to provide a browsing experience which is relevant to you.

It is in our legitimate interests as a business to use your data in this way and we do this in order to enhance your shopping experience with us. This allows us to help you find the products and services which you may be looking for and avoids you having to browse through products or services which are not relevant to you.When we send you marketing material via SMS, and email, we will rely on our legitimate interests as a business, always ensuring that your rights are protected.For information on how we use cookies, please see our Cookie policy.

4. Who do we share your personal data with?

We will never sell any of your personal data to a third party. However, in order for us to provide our services to you, we share your personal data with our trusted third party service providers or our group companies, as detailed below. Whenever we share your personal data, we put safeguards in place which require these organisations to keep your data safe and to ensure that they do not use your personal data for their own marketing purposes.

Third party service providers

To fulfil orders for products and services

We work with a number of trusted service providers who carry out services on our behalf. When you purchase products and services from us, the services provided by these organisations includes delivery, product assembly and installation, waste removal and processing payments. We also work with a service provider to administer our gift card and account services Additionally, we also work with a service provider to support our customer support centre, for store and product enquires, or issues with goods and services purchased from us. It is in our legitimate interests as a business to work with these service providers since we may not have the capabilities to provide these services ourselves. In each case, we will ensure that the service provider is only allowed to use your personal data in order to provide the services to us and for no other purpose.

To prevent crime and comply with laws

We share your financial information including your credit, debit card or other payment information with third parties to ensure that your payment is safe and that your details are not being used fraudulently. This data sharing enables us to conduct fraud analysis which ensures that genuine and accurate payment details are provided to us for any purchase. We may share your personal data with credit agencies if you are requesting credit.

There may be other scenarios where we are subject to a legal obligation to share or disclose your personal data, such as with law enforcement agencies or public authorities in order to prevent or detect crime or fulfil a legal requirement.

For the purposes of preventing crime, IKEA will use its legitimate interests to share certain information with third parties with which it has data processing agreements. This may include CCTV and other potentially identifiable information collected during IKEA's monitoring, detection, crime and safety activities.

Other professional services

We may need to disclose your personal data to our insurers where we believe that it is required under our contractual relationship with our insurance provider to do so.

We work with carefully selected third parties, such as our customer database hosting provider, marketing agencies and advertising partners who assist us in providing you with a positive customer experience. We work with these third parties to place relevant content and advertisements for you on our website, other websites and online media channels and apps. In order to do this, we use pixels and cookies. You can see our Cookie policy.

Group companies

We may share the personal data we collect with other organisations in the IKEA Group where those other companies share various operations and business processes with us (such as IKEA Ireland Limited, IKEA IT AB, IKEA of Sweden AB). We will do this in order to fulfil our contractual obligations to you, or because it is in our legitimate interests to do so.

Transfer of your personal data outside the EEA

We may need to transfer your personal data within the European Economic Area (EEA) or to another third country, for example the UK, USA or India, in the following circumstances:

• Where you have requested a service which is fulfilled by one of our group companies which sit in another country of the EEA or another third country; or
• Where we work with a supplier which processes some of its personal data within another country of the EEA or another third country.

For any personal data transfers to the UK or within the EEA, we will continue to follow all regulatory and legal requirements set out in the EU-UK Trade and Cooperation Agreement, and any subsequent arrangements that are agreed.Other third countries may not have the same data protection laws as the UK and the EEA and so your personal data may not be subject to the same protections. However, in such cases, we will make sure that any transfer of your personal data to countries outside the UK and EEA is subject to appropriate safeguards as if it were being processed inside the UK or EEA and under the guiding principles set out in this privacy policy.

If you would like further information please contact us.

5. Your rights

You have a number of rights relating to your personal data and what happens to it. You are entitled to:

• have your data processed in a fair, lawful and transparent way;
• be informed about how your personal data is being used, an example being this privacy policy;
• access personal data we hold about you;
• require us to correct any mistakes in your personal data;
• require us to delete personal data concerning you in certain situations where there is no good reason for us to continue to process it;
• request that we transfer your personal data to you or another service provider in a simple, structured format;
• object at any time to processing of your personal data for direct marketing purposes;
• object to automated decision-making which produces legal effects concerning you or similarly significantly affects you;
• object in certain other situations to our continued processing of your personal data;
• withdraw consent provided by you; and
• otherwise restrict or temporarily stop our processing of your personal data in certain circumstances.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights).

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one calendar month. Occasionally it could take us longer than this if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You can read more about your rights, including the circumstances in which they apply, in the Guidance from the Irish Data Protection Commissioner (DPC) https://www.dataprotection.ie/. You also have the right to complain about our use of personal data to the DPC. You can do these by contacting the DPC via their website https://www.dataprotection.ie/en/contact/how-contact-us or by emailing [email protected]. If you would like to speak to us in relation to any of your rights, please contact us.

6. Changing your preferences

If you no longer wish to be contacted by us about our products or services, or for other marketing purposes, you can amend your preferences or unsubscribe by contacting us. Alternatively, if you have a profile on the IKEA website or have downloaded the IKEA App, you can unsubscribe by logging into your account, or simply follow the unsubscribe link provided in emails you receive from us.

We want to ensure that all the information we have about our customers is factually correct and up to date. If you find that the personal data we have about you is inaccurate or needs updating (for instance, you may have changed your name or address) then please contact us so that we can correct it. If you have created a profile on the IKEA website or IKEA App, you can change the details stored about you by logging into your account.

7. Security and retention of your personal data

Security of your personal data

We take the security of your personal data very seriously. We have implemented various strategies, controls, policies and measures to keep your data secure and keep these measures under close review. We protect your data by using encryption techniques and we use other safeguards such as firewalls and password protection. This means that your data is protected and only accessible by co-workers who need it to carry out their job responsibilities. We also ensure that there are strict physical controls in our buildings which restricts access to your personal data to keep it safe.

Retention of your personal data

In broad terms, we will only retain your personal data for as long as is necessary for the purposes described in this Privacy policy. This means that the retention periods will vary according to the type of the data and the reason that we have the data in the first place.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Personal information will be deleted/destroyed or anonymized at the end of the retention period.

8. Special Category Data

Certain categories of personal data have additional protection under the UK GDPR. The categories include information about your health, racial or ethnic origin.

IKEA processes special category data where this is provided by you during the course of correspondence with us to inform us of any delivery/assistance requirements or as part of a complaint or grievance procedure or in relation to an accident or incident which has occurred on our premises. IKEA will process this information to provide you with the assistance you have requested or to deal with your complaint. Where you have asked us to provide assistance or special delivery instructions, we will do this on the basis of your consent to us using it in this way. Where we are processing this information in order to deal with a complaint, this processing will be necessary for the establishment, exercise or defence of legal claims made by or against us.

9. Marketing

If you have given us your contact details, we may use these (in accordance with any preferences you have expressed) to send you marketing messages by email, SMS and post, to keep you aware of what we're up to and to help you see and find our products. This includes sending tips and inspiration for your home, details of special offers, services and promotions from IKEA.

As part of running our business, IKEA has a legitimate interest to promote our products using marketing messages to existing customers of IKEA and those in a negotiation with us for a sale or service, unless you have asked us not to.

When we collect your personal data, we give you the opportunity to opt-in to receive those marketing messages by simply ticking the boxes. Should you change your mind, we have lots of ways you can stop receiving marketing messages, which we've set out below.If you are currently opted-out of our marketing, you can always choose to opt-in to receive our emails by amending your preferences.

How to stop marketing messages from IKEA

You can stop receiving marketing messages from us at any time.

For email marketing, the best way to do this is to click on the 'unsubscribe' link in any email you receive. You can also go onto your online profile, and on the IKEA App.

You can opt out of other marketing as follows:

• For direct mail – in all our direct mail communications, we offer the opportunity to opt out by mail, you can also opt out on your online profile
• In all our SMS communications, you can also opt out on your online profile
• For targeted or personalised adverts – by opting out of cookies – see cookie policy for more details

It might take some time for all our systems to be updated, so you might get messages from us while we fully process your request, but we will ensure that we mark you as having opted out on our database as soon as we receive your request.

You can also amend your preferences at any time by logging into your account and navigating to the settings page.

Please be aware that stopping marketing messages will not stop our service communications (such as order and delivery updates).

10. Automated decision-making and Profiling

We bring together different information you have given us or we have collected from your interactions with IKEA in store, through remote services, via the app or on the web and perform analytics to segment customers into groups to personalise and improve the shopping experience. We may use this information to determine which offers you may be interested in where you have opted into being contacted for marketing purposes or for automated decision making to improve your shopping experience like recommending products and services, or improving your experience with remote services.

11. Cookies

Cookies are small encrypted text files that are stored on your device by a website. Our Websites use cookies to enable you to shop, enhance your shopping experience and to analyse our traffic.

For further information visit https://www.dataprotection.ie/en/dpc-guidance/guidance-on-cookies-and-similar-technologies

You can set your browser not to accept cookies and the above website tells you how to remove cookies from your browser. However, in a few cases some of our Website features may not function as a result.Our Cookie Policy is set out here.

Our Cookie Policy is set out here.

12. Changes to this Privacy policy

We may update this Privacy policy from time to time. If we make significant changes, we will let you know but please regularly check this policy to ensure you are aware of the most updated version.

13. Contact

If you have any questions about this Privacy Policy or your rights under it, please contact

Philip Cooke – IKEA UK&IE Data Protection OfficerIKEA, Customer Support Centre, Kingston Park, Peterborough, PE2 9ET, United Kingdom

01 696 6246

[email protected]

You have the right to make a complaint at any time to the DPC, the Ireland regulator for data protection issues (https://www.dataprotection.ie/en). We would, however, appreciateInternalthe chance to deal with your concerns before you approach the DPC, so please contact us in the first instance.

 It is completely voluntary to sign up as a user of the Account. However, if you do, we need to know who you are so that we can administrate and secure the Account, enable the functionalities connected to the Account and communicate with you in various matters related thereto. For these purposes we will collect your name, email address and telephone number (optional) and number of the IKEA for Business Card that we issue for you. We will also collect and store information about the purchases that you have made on behalf of your company as well as your other activities on the Account. The information about the purchase history and user activity may be used to send tailored direct marketing if you have specifically consented to receiving such communication. 

The legal ground for the processing of your personal data is our legitimate interest to administer your use of the Account, provide the features and functionality that we have offered to your company and to collect statistics on how our customers use their IKEA for Business Accounts. We will send you marketing emails only if you have specifically consented to receiving such messages and you can always opt out by clicking on the link in the bottom of each email you receive from us. 

The administrator of the Account (which is a person within your company) will be able to see the purchases that you have made on behalf of the company and registered on the Account. The Account is operated by IKEA IT AB (which is another company in Ingka Group) and its trusted internal as well as third party service providers. Such service providers may be located outside of the European Union, in which case the transfer of your personal data is secured by additional safeguards, such as e.g. an agreement incorporating standard data protection clauses adopted by the European Commission. 

Your rights You have a number of rights relating to your personal data and what happens to it. You are entitled to: 

• have your data processed in a fair, lawful and transparent way; 
• be informed about how your personal data is being used, an example being this privacy policy; 
• access personal data we hold about you;
• require us to correct any mistakes in your personal data; 
• require us to delete personal data concerning you in certain situations where there is no good reason for us to continue to process it; 
• request that we transfer your personal data to you or another service provider in a simple, structured format; 
• object at any time to processing of your personal data for direct marketing purposes; 
• object to automated decision making which produces legal effects concerning you or similarly significantly affects you; 
• object in certain other situations to our continued processing of your personal data and 
• otherwise restrict or temporarily stop our processing of your personal data in certain circumstances. 

You can read more about your rights, including the circumstances in which they apply, in the Guidance from the Irish Data Protection Commissioner (DPC) https://www.dataprotection.ie/. You also have the right to complain about our use of personal data to the DPC. You can do these by contacting the DPC via their website https://www.dataprotection.ie/en/individuals/raising-concern-commission or by emailing [email protected]. If you would like to speak to us in relation to any of your rights, please contact us. 

We will keep your personal data as long as you are a registered user of the Account. All personal data will be deleted when the Account is terminated.  

We take the security of your personal data very seriously. We have implemented various strategies, controls, policies and measures to keep your data secure and keep these measures under close review. We protect your data by using encryption techniques and we use other safeguards such as firewalls and password protection. We do our best to ensure that your data is protected and only accessible to Ingka Group employees (or subcontractors) who need it to carry out their job responsibilities. 

If you have any questions about this Privacy Policy or your rights under it, please contact Philip Cooke – IKEA UK&IE Data Protection Officer IKEA Ireland Limited, Customer Support Centre, Kingston Park, Peterborough, PE2 9ET, United Kingdom 

01 696 6246

[email protected]  

Version I, date of publishing December 2021