The IKEA way of retail
We are bringing IKEA closer to our customers through a diverse strategy of city-centre locations, traditional suburban stores, improved capabilities for online shopping, as well as home deliveries and services.
New IKEA meeting points
To keep up with customer expectations, we’re exploring new ways for people to interact with us, both online and offline.
Learning as we go – the challenges of entering a new market
Country Marketing Manager, Ulf Smedberg, was involved in setting up the IKEA business in South Korea and India. He discusses what’s important when entering a new market.
70%
of us will be living in cities by 2030
1/3
of the world’s population is already co-living
1.5M
people are moving to a city every week
Bringing the IKEA brand closer to the people of Paris
As part of a new strategy to create a more convenient shopping experience, we are opening more stores in city centres. One of the first was IKEA Paris La Madeleine.
U-turn in the UK. From flat sales figures to happier customers
How rethinking the customer experience steered us into a total market approach – which changed everything.
