More people than ever before are moving into city centres, and more are doing their shopping online. In order to stay accessible, affordable and sustainable we need to adapt.
“We’re testing a number of different formats that increase customer convenience, make home delivery more cost-efficient and much more. Stores like IKEA La Madeleine are a way to bring IKEA products and services closer to our customers. That way we give people a chance to get inspired and to try out our products without having to travel so far”, says Pär.