The yellow IKEA letters on the side of store against a blue sky.

The IKEA way of retail

The yellow IKEA letters on the side of blue building.

New IKEA meeting points

Learning as we go – the challenges of entering a new market

A man in a blue shirt wearing glasses.

70%

1/3

1.5M

Retail storefronts.

Bringing the IKEA brand closer to the people of Paris

U-turn in the UK. From flat sales figures to happier customers

A man wearing a pink shirt.