Jon Abrahamsson Ring, Managing Director of Inter IKEA Systems B.V..

U-turn in the UK: from flat sales figures to happier customers

IKEA retail sales grew 6.5% in FY19. How was that growth achieved?

How have you made things better for customers?

So what did they do about it?

An interior from IKEA UK’s Learning Lab showing a female IKEA employee with brown hair and a yellow shirt.
IKEA UK’s Learning Lab offers bookable workshops and activities on how to reduce waste, re-use materials and upcycle.

How do the big IKEA stores outside the city centres fit into this approach?

Glass and wood facade showing the entrance to the new IKEA Greenwich store.
The IKEA Greenwich store opened in south London in February 2019.

So the stores support online sales?