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Many reasons to love wool

Wool is easy to like. It's a natural material that keeps you warm in cold weather and cool when it's hot. It also absorbs moisture well and is great for use in things like fleeces, rugs and textiles.

A flock of unshorn sheep gracing a field on a sunny day. There are trees, a mountain and a cloud in the background.

Reasons to choose wool

  • Wool is renewable, biodegradable and recyclable
  • Wool is a natural, durable and strong material
  • Wool ages beautifully and is resistant to stains
  • Wool is highly thermal and breathable
  • Wool dyes easily, so we can create many beautiful and varied design styles for you to choose from
See all handmade rugs

Trust in natural materials

We love our range of natural materials, and so do our customers. Being a durable, natural and strong material, wool is perfect for a wide range of products like throws, cushions and rugs.

See all handmade rugs

Conscious comfort

Wool adds a welcoming warmth to any home. And the knowledge that it’s been responsibly sourced can even add a little extra peace of mind.

SVÄRDBORG rug on a light timber floor.
A person sitting on a sofa, drinking a cup of coffee or tea with ULLTISTEL throw draped over their knees.

Follow the journey

See how the wool from sheep in New Zealand is shipped to India to be transformed into beautiful rugs, before ending up in your IKEA store – and maybe in your home.