Already when the project started, the low price was a requirement. So Andrew and the team needed to balance quality, function and price in every little detail.
“We want to use a good plastic which is also strong and can be machine washed. And by being smart in the design process, we were efficient with the amount of plastic ― so we were able to reduce the cost”, says Andrew, and shows how TILLGÅNG has become slightly shorter, narrower and thinner than many standard trays.
"It’s as if the tray has shrunk a little, but it still fits in most tray trolleys used by restaurants."
Quality is not always visible at first sight. Andrew turns the tray over and shows how the corners are slightly raised and that there’s a slight elevation underneath which the tray rests on. It prevents a vacuum forming between the trays and that they stick together when you stack them.
"I like to work with small and hidden details", says Andrew. "Things that are not visible, but are noticeable when using the product, and which actually make people's everyday lives a little better."