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Baby toys

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Baby essentials
Soft toys for babies
Activity toys for babies

Baby toys help children develop, so they can make sense of the world. That’s why stimulating them is so important – and so much fun. From a baby play mat to bath toys and more, our range uses sounds, textures and bold colours to encourage loads of giggles and growth without any harmful chemicals.

A new baby is born!

It’s named SANDBI and is a series of toys for every other newborn baby. The collection includes musical soft toys, a play mat, a mobile and a rattle; all high quality colourful friends that stimulate a baby’s senses and development. The toys are machine washable, to ensure that they last for as long as they are loved.

See the SANDBI series
Close-up of colourful SANDBI rattle, soft toy and musical toy on top of SANDBI play mat.
SANDBI mobile seen from below, with different colourful figures such as a leaf, a bumblebee and ladybug.
See the SANDBI series

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18 items

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The SANDBI baby play mat is green, square, and padded. A blue owl, brown bear, grey mouse, orange moose, and bees on soft material.Mother plays with baby on soft, colourful play mat with toys.

SANDBI

Price ﷼ 169
Available for delivery
Baby gym with soft mat, toys & sensory developmentMum plays with baby on grey GULLIGAST mat, holding red flower toy. Baby lies on stomach, smiling upwards.

GULLIGAST

Price ﷼ 199
Available for delivery
UPPSTÅ toy, green and wooden, with colourful beads and leaf shapes.Children’s play area with UPPSTÅ toy. Toy is colourful, adjustable, and situated on a white shelf beside a grey koala and stacked colourful blocks.

UPPSTÅ

Price ﷼ 79
Available for delivery
Colourful spherical toy with red, blue, green, and white sections; plush, textured with white dots on green.A baby plays with a colourful, soft ball that makes jingling sounds when shaken, stimulating senses and encouraging interaction.

SANDBI

Price ﷼ 15.95
Available for delivery
Fabler bjorn teddy bear, light brown, wearing blue striped romper with red heart, sitting upright.Kids room with green walls, books, teddy bear, bed, and stuffed monkey.

FABLER BJÖRN

Price ﷼ 9.95
Available for delivery
Green UPPSTÅ toddler walker with white eyes, orange beak, and wooden flatbed. Adjustable handle and wheels.White UPPSTÅ wardrobe in nursery with toys.

UPPSTÅ

Price ﷼ 139
Available for delivery
Baby gym, LEKA, multicoloured, wooden, arch-shaped, with hanging toys, developing sensory skills.Baby gym with colourful hanging toys and detachable side plates for sensory development and hand-eye coordination.

LEKA

Price ﷼ 139
Available for delivery
Colourful wooden toy UPPSTÅ with hammer and pegs, promoting motor skills.White UPPSTÅ kids crib with stuffed animals and colourful toys scattered on a patterned rug below.

UPPSTÅ

Price ﷼ 44.95
Available for delivery
Green frog-shaped baby rattle with spots; smiling face, soft material.Baby plays with green frog rattle, stimulate curiosity and sensory development.

SANDBI

Price ﷼ 19.95
Available for delivery
Bright red moose-shaped kids rocking toy with wooden base and handle. Colourful, fun, and safe.Bright red wooden rocking horse toy on striped rug near rustic wooden wall.

EKORRE

Price ﷼ 199
Available for delivery
GRÖNFINK baby playbook. Yellow, red, and green colours. Embroidered ladybird design. Soft, rectangular shape. Handle for easy carrying.Parent and child with interactive baby book.

GRÖNFINK

Price ﷼ 44.95
Available for delivery
A plush red apple toy with green caterpillar arms, featuring soft texture and playful design, ideal for children.Baby holding red cuddly toy, squeezing it. Toy has green worm-like handle. Ce marked, age 0+.

SANDBI

Price ﷼ 49.95
Available for delivery
UPPSTÅ shape sorter toy, a red, wooden birdhouse with diverse coloured geometric blocks.Play area with UPPSTÅ shape sorter, red birdhouse toy, shapes, near blocks and globe, framed pictures.

UPPSTÅ

Price ﷼ 39.95
Available for delivery
UPPSTÅ toy set: colourful, stackable blocks for motor skills & thinking.A toddler in a high chair stacks colourful toy cups, demonstrating fine motor skills and learning with the UPPSTÅ series.

UPPSTÅ

Price ﷼ 19.95
Available for delivery
GULDVÄVARE: grey cat-shaped comfort blanket with soft beige hands and feet.Grey cat on pink blankets.

GULDVÄVARE

﷼ 24.95
Price ﷼ 19.95
20% off, save ﷼5

Price valid May 19 - May 31 or while supply lasts

Available for delivery
GULDVÄVARE baby mobile with blue, beige, green, red, and blue/white toys.Nursery with GULDVÄVARE mobile over blue changing table, colourful knitted figures, hanger with baby outfit, leafy plant, butterfly wallpaper.

GULDVÄVARE

Price ﷼ 49.95
Available for delivery
Wooden toy hedgehog, UPPSTÅ, for kids to pull & learn.Person plays with toddler and UPPSTÅ hedgehog toy. Boy pulls string, developing motor skills. Stuffed animal nearby, white curtains in background.

UPPSTÅ

Price ﷼ 39.95
Available for delivery
UPPSTÅ toy: stackable rings in orange, white, yellow, green, blue, pink, and teal. Fox design top, various wooden and plastic shapes.White crib with colourful toy stacker rings next to it.

UPPSTÅ

Price ﷼ 59
Currently unavailable for delivery

Showing 18 of 18 results

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