IKEA pops-up in Christchurch and Wellington with first look at prices
Located in Christchurch and Wellington, the pop-ups are an opportunity for the public to explore a curated collection of popular products before IKEA officially opens in New Zealand on 4 December.
Concepted and executed by Havas Host, each pop-up reflects the personality of each city, from the unique film history of Wellington to Christchurch’s punchy street art scene. Local VFX and contemporary artists have created original artwork for the pop-ups, taking inspiration from the affordable and well-designed IKEA home furnishings.
The experiences are styled in the iconic IKEA blue and yellow and encourage visitors to walk through thoughtfully arranged spaces, view artist impressions and product selections, and snap photos at specially designed Instagrammable moments.
While the pop-ups won’t offer shopping, Kirsten Hasler, Head of Marketing for IKEA Australia and New Zealand, says they’re designed to spark ideas and give customers a taste of what’s coming when the new store opens.
Hasler says every IKEA product is created with affordability, quality, and sustainability in mind, ensuring there’s something for every home and every budget.
“IKEA is a global brand, but we aim to understand what home life is like in all the different cities we're in. To show Kiwis what we're all about and introduce our most iconic products, we've enjoyed collaborating with local Kiwi talent, letting them put their own spin on our range. We really wanted to connect with the unique vibe of Christchurch and Wellington, bringing Swedish design and Kiwi creativity together.”
Laura Mahony, Head of Client Experience at Havas Host, adds: “At IKEA, understanding life at home is in the brand’s DNA – and entering Aotearoa, we wanted to ensure we did it with that same understanding. We saw these pop-ups as an incredible opportunity to help IKEA say HEJ! in a way that feels personal and meaningful. Partnering with incredible local artists and talent was the perfect way to put a Kiwi twist on Swedish design. By reimagining IKEA’s most loved pieces through the vibrant lens of Christchurch’s art scene and Wellington’s film culture, we’ve created experiences that hope to spark conversations and connect with the heart of local life.”
In Christchurch, from 18 November until 10 December, the pop-up at Cathedral Square will tap into the city’s booming street-art trend. Open 10am to 6pm daily, local artists such as Miranda Parkes, Adam Popovic, Dcypher, Kophie Su'a-Hulsbosch, Turumeke Harrington, Sha Marie, Ghostcat and Wongi "Freak" Wilson, will showcase original works inspired by the most recognisable IKEA pieces.
Wellington’s pop-up brings IKEA design into the spotlight of the city’s vibrant film culture. Running from 28 November to 17 December at Odlins Plaza, the experience features movie-inspired posters and trailers created by local illustrators and VFX artists. Each artist playfully reinterprets the design icons of IKEA through the lens of different movie genres from Indie Art House to 70s Sci-Fi. Doors open daily from 11am to 7pm.
Along with the pop-up experiences, IKEA has released a first look at New Zealand pricing. Products range from the well-known $1.99 FRAKTA bag to larger pieces such as the KLIPPAN two-seat sofa and the STOCKHOLM flatwoven rug, both priced at $399.
Other favourites include the POÄNG armchair for $199, the SVARTPOPPEL cushion cover for $9.99, and the IKEA PS LÖMSK swivel armchair for $219.
The first IKEA New Zealand store opens at Sylvia Park, Auckland on 4 December, launching alongside online shopping, home delivery, and Pick Up Points across Aotearoa, making it easier than ever for people nationwide to enjoy the IKEA experience. For IKEA Family members, parcel delivery across New Zealand is $7 for orders over $15 and up to 8kg in weight. For a convenient way to receive larger items (over 8 kg), truck delivery to customer’s front door is available at a flat rate of $49 within the IKEA Auckland metro zones and $69 outside these zones. If customers prefer to collect their order, Pick-up Points are priced at $29 in dedicated Auckland locations and $49 elsewhere, T&Cs apply.
